Happy Hours: Alcohol Service Emerges as Hot Trend in U.S. Moviegoing
Weekend Actuals: ‘Despicable Me 3’ Earns $72.4/99.0M, Breaks 7-Year Record for Highest Theater Count; ‘Baby Driver’ Revs To $20.5/29.9M; ‘The House’ Falls w/ $8.7/11.9M
Weekend Projections: ‘Despicable Me 3’ Eyes $80M; ‘Baby Driver’ ($19M/$28M) Fulfills Sleeper Potential; ‘The House’ ($8.9M) Underwhelms