Twitter Futures – ‘Suicide Squad’ Trailer Blitzes Competition

Friday Morning Update: Suicide Squad released its latest trailer during the MTV Music Awards this past Sunday where it took Twitter by storm, securing 231,473 tweets on Monday – sixth largest trailer debut of all time (it also owns the third largest). In addition, its positive to negative ratio of 11 to 1 was almost three times that if its last trailer (4 to 1) which is a strong sign that the campaign and indeed film is winning over fans. Generally latter trailers for event films such as this wane significantly in buzz as time goes on once the cat is out the bag and awareness is established. When that doesn’t happen and buzz levels remain the same or grow its generally a very good sign for the demand for the film (Deadpool comes to mind as another event film that was able to do this). Fans might be a bit weary of big ensemble films after the critical failure of Dawn Of Justice but if this can go the extra mile and secure some critical praise before release it might surprise us all.

Captain America: Civil War keeps on rolling, topping 200,000 tweets last week for the second spot. It is outpacing its predecessor Captain America: The Winter Soldier handily and, as I keep harping on, using Spider-Man to his advantage.

Keeping with the superhero theme, Doctor Strange used his first trailer to vault him into the top 3 for the first time. 75,000 tweets the day after his trailer’s late night debut was a great deal better than its closest rivals. The Marvel Cinematic Universe juggernaut just keeps churning out the hits. Of course there is always the question of when one will finally underperform, that is what will be its Good Dinosaur, but so far that is no where in sight.

Rogue One: A Star Wars Story also used its first trailer well to see it land in the top 5 and put a stop to the comic book domination. No its numbers weren’t gaudy like The Force Awakens (All of its trailers topped 140,000 tweets in single day buzz) but considering that its a brand new story with new characters this start was more than impressive.

Rounding out the top five Ratchet & Clank managed to pull a fast one on our system by releasing a video game last week which gave it a huge, albeit unrelated, shot in the arm. All news is good news I guess right?

Twitter Top 10 Movies for the week of April 8th to April 14th

Date Movie Tweets Rank Change
08/05/16 Suicide Squad 507,261 1 (+1) 460.61%
05/06/16 Captain America: Civil War 226,498 2 (-1) 125.09%
11/04/16 Doctor Strange 166,216 3 (-) 153.81%
12/16/16 Rogue One: A Star Wars Story 104,513 4 (+7) 676.53%
04/29/16 Ratchet & Clank 62,553 5 (+5) 333.85%
04/22/16 The Huntsman: Winter’s War 46,947 6 (-1) 33.95%
11/18/16 Fantastic Beasts and Where to Find Them 30,502 7 (+40) 3940.00%
07/15/16 Ghostbusters (2016) 23,327 8 (-1) 15.65%
06/03/16 Teenage Mutant Ninja Turtles: Out of the Shadows 17,192 9 (+5) 104.23%
06/03/16 Me Before You 15,778 10 (+2) 23.26%
Alex Edghill

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