Opening this weekend are Bullet to the Head, Warm Bodies and Stand Up Guys. Historically, Super Bowl weekend isn't known for major breakouts while male-driven films in particular will see substantial declines from Saturday to Sunday.
Bullet to the Head
- Sylvester Stallone has mounted a successful career comeback over the last few years.
- Sly's most recent hits, the Expendables movies, succeeded on the merits of not just his name but an ensemble list of action stars.
- Opening on Super Bowl weekend will result in a huge Sunday drop with the target male audience staying at home for the game.
- Early buzz for the film has been positive with advance screenings helping to spread word about the film.
- Online trailer reactions have been enthusiastic.
- The teen and young adult audience may be looking for something up their alley before Super Bowl Sunday.
- Does the film have enough broad appeal to reach past teens and young adults beyond opening day?
Stand Up Guys
- Walken, Arkin and Pacino give this small profile release some much needed visibility.
- Opening in limited release with a very subdued (almost non-existent) marketing campaign reduces any chance for a breakout.
Check out our predictions for these films and the remainder of the top 11 in the table below.
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|Warm Bodies||Feb 1, 2013||Lionsgate / Summit
|Hansel and Gretel: Witch Hunters||Jan 25, 2013||Paramount
|Silver Linings Playbook||Nov 16, 2012||Weinstein Company
|Mama||Jan 18, 2013||Universal
|Zero Dark Thirty||Dec 19, 2012||Sony / Columbia
|Bullet to the Head||Feb 1, 2013||Warner Bros.
|Parker||Jan 25, 2013||FilmDistrict
|Django Unchained||Dec 25, 2012||Weinstein Company
|Lincoln||Nov 9, 2012||Disney / DreamWorks
|Les Miserables (2012)||Dec 25, 2012||Universal
|Stand Up Guys||Feb 1, 2013||Lionsgate / Roadside
Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this report.