To hardly any surprise, last week's online debut of the first teaser trailer for The Hunger Games: Catching Fire was a huge success. On April 15, the trailer helped drive the film to 118,095 tweets in a single day. That broke Iron Man 3's 105,970 single day tweet record for a teaser debut on October 23, 2012, which previously topped The Hobbit's 103,225 on December 21, 2011.
To offer more perspective, that number represented a 2,472 percent increase over the previous day's Twitter activity--comparable to The Hobbit's 2,779 percent jump (and way ahead of Iron Man 3's 641 percent).
Over the first three days of Catching Fire's teaser availability, the film amassed 156,353 tweets with an average 15-to-1 positive-to-negative ratio. Iron Man 3 generated 150,436 and 11-to-1, while The Hobbit accounted for 125,601 and 11-to-1.
Comparisons to the first Hunger Games teaser release are relatively pointless, but for reference, that film was responsible for 16,041 tweets on August 29, 2011 and 19,753 over the first three days. The positive-to-negative ratio was 3-to-1. A lot's changed for this franchise since then.
Over on Facebook, Catching Fire saw a 0.5 percent boost in fans during the teaser's three-day release window. Nearly 47,000 fans were added between April 15 and 17. That number is nearly identical to Iron Man 3's 45,281 fan increase (0.3 percent of the total) from March 5-7 earlier this year when its first full trailer launched.
Catching Fire is currently set for domestic release on Friday, November 22.
Discuss this article on the BoxOffice.com Forums
The teaser trailer for The Hunger Games: Catching Fire: