June 7 will see the release of writer/director James DeMonaco's The Purge, an original horror flick hoping to become one of this summer's sleeper hits. The "all crime is legal for one night each year" concept will certainly be divisive. So far though, online signs are encouraging for the film being headlined by Ethan Hawke and Lena Headey.
Last week, The Purge began a spike in Twitter activity that hasn't let up. Posting 2,183 tweets on May 7, the film has since tallied more than 39,000 tweets (through and including Monday with an incredible 11,123). As of early this morning, Tuesday's count is already over 7,400.
More impressive is the fact that since Friday, May 10, the movie has generated more Twitter comments than blockbuster titles like Star Trek Into Darkness and Man of Steel. As of Monday, May 13, The Purge is also performing ahead of, or on par with, The Hangover Part III, Iron Man 3, and Fast and Furious 6.
It takes a lot of factors firing on all cylinders to turn an unconventional horror flick into a box office success during a busy season like summer, but distributor Universal seems to be making all the right moves so far.
The BoxOffice team is currently forecasting a $16 million opening and $38 million domestic total for The Purge. We'll continue to update those numbers as the film's June 7 release date approaches.
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The trailer for The Purge: