Following sneak previews in select IMAX theaters on Wednesday evening, Star Trek Into Darkness will roll out domestically on Thursday, May 16. Expectations are high for the sci-fi flick after the expectation-shattering performances from Iron Man 3 and The Great Gatsby.
Star Trek Into Darkness
- The critically acclaimed 2009 reboot exceeded all expectations at the box office and became a huge word-of-mouth hit domestically, helping to expand the appeal of Trek to general audiences.
- Reviews are strong and early reactions from overseas audiences are also positive.
-There are no other wide openers this weekend.
- Social network buzz has been consistently strong for several months, with recent trailers being particularly well-received online.
- Sequels to films with strong mainstream reception and home video sales typically post bigger numbers upfront (see also the Iron Man, Transformers, and Pirates of the Caribbean sequels).
- Opening the week before Memorial Day weekend has been successful in the past for the Star Wars prequels.
- J.J. Abrams' drawing power continues to grow. The free publicity he generated for Trek after landing the Star Wars: Episode VII gig will definitely help.
- The late release date change could skew opening weekend numbers one way or the other.
- While older audiences and families will be the target crowds, will teenagers turn out?
- The amount of competition in the market--before and after release--is significantly stronger than what the 2009 reboot faced.
Check out our weekend forecast for the remainder of the top 10 in the table below.
|Title||Release Date||Distribuitor||Weekend Gross||Projected Domestic Cume (Through May 19, 2013)|
|Star Trek Into Darkness||May 16, 2013||Paramount
|Iron Man 3||May 3, 2013||Disney
|The Great Gatsby (2013)||May 10, 2013||Warner Bros.
|42 (2013)||Apr 12, 2013||Warner Bros.
|The Croods||Mar 22, 2013||Fox / DreamWorks Animation
|Pain and Gain||Apr 26, 2013||Paramount
|Mud||Apr 26, 2013||Roadside Attractions
|Tyler Perry Presents Peeples||May 10, 2013||Lionsgate
|Oblivion (2013)||Apr 19, 2013||Universal
|The Big Wedding||Apr 26, 2013||Lionsgate
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.