Weekend Forecast: 'One Direction: This Is Us', 'Getaway', & 'Closed Circuit'

on August 28, 2013 by BoxOffice Staff

aug30.pngThe final weekend of summer is here. Closing out the season in time for Labor Day weekend are new releases One Direction: This Is Us, Getaway, and Closed Circuit (opening Wednesday).

One Direction: This Is Us


- The band's popularity has certainly reached "phenom" status among its wide (and young) fan base.
- Twitter activity for the band has been very strong in recent weeks.
- Past concert pics from the likes of Miley Cyrus and Justin Bieber have found a great deal of box office success. 


- Much of the online buzz could likely be attributed more to the release of their new single and album.
- Flixster fan anticipation is extraordinarily low.
- Concert pics don't always break out to massive numbers, although films from Katy Perry and The Jonas Brothers still fared well overall. 



- Selena Gomez's presence could attract her young fans.
- Ethan Hawke is in the middle of something of a career comeback thanks to success in Sinister, The Purge, and Before Midnight


- After a jam-packed summer market, audiences are likely to shy away from anymore action flicks right now.
- Social network buzz metrics aren't encouraging.
- Gomez's younger female fan base is more likely to show up for One Direction: This Is Us

Closed Circuit


- Eric Bana and Rebecca Hall give the film some needed recognizable faces.
- Distributor Focus Features found surprising success with The Debt two years ago around this time of year.


- Marketing has been skim, meaning awareness itself is very low for the film.
- Opening in an estimated 800 locations will mute potential grosses even more.
- The over-crowded market is sure to hit a film like whose star power, despite being recognizable, is still next to nil.

We're forecasting a $2.4 million 4-day weekend and $3 million 6-day start for Closed Circuit.

Check out our 4-day forecast for the remaining openers and the weekend's top 11 in the table below.

Title Release Date Distributor 4-Day Weekend Gross Domestic Total through Monday, September 2
One Direction: This Is Us Aug 30, 2013 Sony / TriStar
$22,000,000 $22,000,000
Lee Daniels' The Butler Aug 16, 2013 Weinstein Company
$20,500,000 $79,800,000
We're the Millers Aug 7, 2013 Warner Bros. / New Line
$15,000,000 $112,000,000
Planes Aug 9, 2013 Disney
$9,800,000 $73,000,000
The Mortal Instruments: City of Bones Aug 21, 2013 Sony / Screen Gems
$6,500,000 $24,100,000
Elysium Aug 9, 2013 Sony / TriStar
$6,400,000 $78,500,000
The World's End Aug 23, 2013 Focus
$6,300,000 $18,100,000
Getaway Aug 30, 2013 Warner Bros.
$6,200,000 $6,200,000
Percy Jackson: Sea of Monsters Aug 7, 2013 Fox
$5,300,000 $55,800,000
You're Next Aug 23, 2013 Lionsgate
$4,700,000 $14,000,000
Blue Jasmine Jul 26, 2013 Sony Pictures Classics
$3,900,000 $20,300,000


Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.
Tags: One Direction: This Is Us, Getaway, Closed Circuit

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  • mtrm0040 on 29 August 2013

    Umm, Guys - this doesn't make any sense!!! Why would Butler, We're the Millers, and Planes have bigger box office number than last week. There is no expansion of theaters for these movies. I think you've made a mistake.

    • Kenneth on 29 August 2013

      It's a four day weekend. That's why they predict bigger number than last weekend for the movies you mentioned

      • mtrm0040 on 30 August 2013

        My bad!! Thanks for clarifying.

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