Weekend Forecast: 'Ender's Game', 'Free Birds', & 'Last Vegas'

on October 30, 2013 by BoxOffice Staff
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nov1.pngNovember kicks off with three new wide releases this weekend, in addition to the expansion of 12 Years a Slave and limited opening of About Time.

Ender's Game

PROS:

- The marketplace hasn't had very many films targeting young audiences and families since September.
- The ensemble cast could appeal well to both adults and kids.
- Flixster activity is particularly strong.
- The book's fan base.

CONS:

- Twitter and Facebook activity have been fairly modest.
- Neither Harrison Ford, Ben Kingsley, or Viola Davis have proven to be box office draws on their own in recent years.
- The over-saturation of sci-fi movies this year.

Free Birds

PROS:

- Families may be looking for something new since September's Cloudy with a Chance of Meatballs 2 opened.
- The recognizable voice cast, including Cars' Owen Wilson, could appeal to adults as well as kids.
- The timing could help the movie to capitalize on its Thanksgiving theme. 

CONS:

- With no major brand association, such as Disney, Pixar, or DreamWorks, a big upfront turnout isn't likely.
- This may be competing with Ender's Game for certain younger audiences and families.
- Online activity has been modest.

Last Vegas

PROS:

- The all-star cast should appeal strongly to adult audiences.
- Reviews, while not entirely positive, concede that this may be a crowd-pleaser. 

CONS:

- Targeting a similar audience, Red 2 failed to generate a lot of interest this past summer.
- Social media activity has been noticeably sluggish.

Check out our forecast for these films and the remainder of the weekend's top 12 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Ender's Game Nov 1, 2013 Lionsgate / Summit
$28,500,000 $28,500,000
Free Birds Nov 1, 2013 Relativity Media
$17,500,000 $17,500,000
Jackass Presents: Bad Grandpa Oct 25, 2013 Paramount
$15,500,000 $57,200,000
Last Vegas Nov 1, 2013 CBS Films
$15,000,000 $15,000,000
Gravity Oct 4, 2013 Warner Bros.
$12,000,000 $218,000,000
Captain Phillips Oct 11, 2013 Sony / Columbia
$8,300,000 $82,100,000
12 Years a Slave Oct 18, 2013 Fox Searchlight
$4,200,000 $8,400,000
Cloudy with a Chance of Meatballs 2 Sep 27, 2013 Sony / Columbia
$3,400,000 $105,400,000
The Counselor Oct 25, 2013 Fox
$3,300,000 $13,700,000
Carrie (2013) Oct 18, 2013 Sony / Screen Gems
$2,700,000 $31,100,000
About Time Nov 1, 2013 Universal
$2,200,000 $2,200,000
Escape Plan Oct 18, 2013 Lionsgate / Summit
$2,000,000 $21,300,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Ender's Game, Free Birds, Last Vegas, About Time, 12 Years a Slave
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