Atom Tickets & T-Mobile Deliver Special Movie Offer to Millions for 20th Century Fox’s ‘War for the Planet of the Apes’

Atom Tickets app and T-Mobile Tuesdays provide T-Mobile customers with select offer to 20th Century Fox’s biggest summer movie

PRESS RELEASE


LOS ANGELES, July 10, 2017 – This week, the cutting-edge mobile movie ticketing platform Atom Tickets and T-Mobile are teaming up with 20th Century Fox to bring an exclusive offer for War for the Planet of Apes to millions of T-Mobile customers through the T-Mobile Tuesdays app. Starting Tuesday, July 11, T-Mobile customers can redeem the exclusive offer from the T-Mobile Tuesdays app and purchase their tickets on the Atom Tickets app; offer valid during the movie’s opening week from July 13–17.* War for the Planet of Apes is the climactic final chapter of the ape vs. human battle for control of the planet, marking the culminating moment for Caesar and the epic conclusion of the blockbuster trilogy.

When purchasing their ticket, consumers will be introduced to Atom’s unparalleled moviegoing experience that includes one-tap purchasing, concessions ordering, inviting friends, and bypassing the lines at the theater. Atom users will enjoy the VIP treatment at theaters during the busy opening weekend for one of the hottest new movies releasing this summer.

“T-Mobile Tuesdays’ movie lovers have had an overwhelmingly positive response to our summer movie campaign, and we’re honored to work with 20th Century Fox to reward fans with a special offer for War for the Planet of the Apes,” said Ameesh Paleja, CEO and co-founder, Atom Tickets. “The fact that millions will experience Atom’s fast, easy and convenient service through such an iconic franchise is incredibly exciting.”

With Atom’s social invite feature, users can purchase their ticket and also invite their friends to go to the movie without paying for them. This process eliminates IOUs and allows groups to easily reserve seats together—a crucial benefit for highly anticipated box office releases.

“This opportunity with Atom Tickets and T-Mobile allows us to celebrate longtime Apes fans while welcoming newcomers to the franchise,” said Zac Eller, EVP Marketing Partnership, Twentieth Century Fox. “War for the Planet of the Apes is intended to be enjoyed with friends and family, and the partnership with these two customer-centric brands will make the movie even more special.”

In War for the Planet of the Apes, Caesar (Andy Serkis) and his apes are forced into a deadly conflict with an army of humans led by a ruthless Colonel (Woody Harrelson).  After the apes suffer unimaginable losses, Caesar wrestles with his darker instincts and begins his own mythic quest to avenge his kind.  As the journey finally brings them face to face, Caesar and the Colonel are pitted against each other in an epic battle that will determine the fate of both their species and the future of the planet. The film will open in U.S. theaters Friday, July 14th. For more information please visit www.warfortheplanet.com.

How Atom Tickets Works:
Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place.

Boxoffice Staff

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