With the summer box office heating up, it’s a good time to cast our gaze back to the first three months of 2017 and try to assess the performance of the year’s early releases—with a specific focus on the opening weekend grosses and their social media returns. Disney’s Beauty and
As of press time, we’re gearing up for a big summer that will feature 42 wide releases from 24 different distributors, all vying for box office supremacy. Every year one of the most hotly debated topics is which films will break out and which will occupy the inevitable—and unenviable—flop positions.
A last-minute comeback by the New England Patriots over the Atlanta Falcons kept viewers glued to their TV sets for Super Bowl 51, one of the most exciting championship games in football history. Interspersed within the broadcast were 66 different commercials costing a reported $5 million per 30 seconds of
There are currently over 120 wide releases scheduled for release in 2017, among them numerous big-budget tentpoles hoping to propel their respective studios to the promised land of record-breaking revenues. Traditionally, pundits look at factors such as franchise history, sequel performance, and stars’ recent box office power to gauge their
Monday Evening Update: The first trailer for John Wick 2 landed this past week and bumped the action sequel by 84,227 likes to 642,924 overall. The first film was a surprising success as it grossed close to $87 million worldwide. Word of mouth and reviews were well above average for the shoot-em-up
Friday Evening Update: Hugh Jackman’s final hurrah as X-Man Wolverine doesn’t arrive in theaters until March 2017 but this past week proved that fans of the franchise and indeed comic book adaptations in general will be lining up to pay their respects to arguably the most iconic superhero actor of this generation.
Monday Evening Update: The final trailer for Fantastic Beasts and Where to Find Them took charge this past week on Facebook where it padded its already impressive total by a further 65,396 likes. That helped the film to cross the 1.5 million like mark which is rarefied air for non-sequels. Of course the fans of
Saturday Morning Update: A new TV spot for Doctor Strange helped it to reach 77,025 tweets on the week and lead all tracked upcoming films. The trailer revealed more about the film’s premise and offered clues as to how it will tie into the larger Marvel Cinematic Universe (MCU) which was clearly well-received by
Monday Afternoon Update: Bad Santa 2 had its first taste of leading the Facebook charts this past week as its second trailer propelled it upwards a further 59,083 likes to 442,473 likes overall. Its first red band trailer back in August gave it an even bigger 69,610 like bump but it had to
Monday Afternoon Update: Fifty Shades Darker manhandled the rest of the upcoming films on Facebook over the past week, coming in with more than 10 times the total new likes of the second place finisher: 589,680. It owed its surge to its first trailer which dropped last Tuesday. It also goes to show