A disappointing summer at the box office slowed the record pace established in Q1 2017, but what can social media tell us about the summer’s downturn? In this column, we take a closer look at this summer’s wide releases—how they performed in terms of revenue and social media footprint. For
Sasha Baron Cohen was one of the hottest comedians on the earth back in 2009. After TV success with hit shows in the UK and a brief run in the U.S. on HBO, the comedian took one of his trademark quirky characters to the silver screen in 2006’s Borat: Cultural
With the summer box office heating up, it’s a good time to cast our gaze back to the first three months of 2017 and try to assess the performance of the year’s early releases—with a specific focus on the opening weekend grosses and their social media returns. Disney’s Beauty and
As of press time, we’re gearing up for a big summer that will feature 42 wide releases from 24 different distributors, all vying for box office supremacy. Every year one of the most hotly debated topics is which films will break out and which will occupy the inevitable—and unenviable—flop positions.
A last-minute comeback by the New England Patriots over the Atlanta Falcons kept viewers glued to their TV sets for Super Bowl 51, one of the most exciting championship games in football history. Interspersed within the broadcast were 66 different commercials costing a reported $5 million per 30 seconds of
There are currently over 120 wide releases scheduled for release in 2017, among them numerous big-budget tentpoles hoping to propel their respective studios to the promised land of record-breaking revenues. Traditionally, pundits look at factors such as franchise history, sequel performance, and stars’ recent box office power to gauge their
Monday Evening Update: The first trailer for John Wick 2 landed this past week and bumped the action sequel by 84,227 likes to 642,924 overall. The first film was a surprising success as it grossed close to $87 million worldwide. Word of mouth and reviews were well above average for the shoot-em-up
Friday Evening Update: Hugh Jackman’s final hurrah as X-Man Wolverine doesn’t arrive in theaters until March 2017 but this past week proved that fans of the franchise and indeed comic book adaptations in general will be lining up to pay their respects to arguably the most iconic superhero actor of this generation.
Monday Evening Update: The final trailer for Fantastic Beasts and Where to Find Them took charge this past week on Facebook where it padded its already impressive total by a further 65,396 likes. That helped the film to cross the 1.5 million like mark which is rarefied air for non-sequels. Of course the fans of
Saturday Morning Update: A new TV spot for Doctor Strange helped it to reach 77,025 tweets on the week and lead all tracked upcoming films. The trailer revealed more about the film’s premise and offered clues as to how it will tie into the larger Marvel Cinematic Universe (MCU) which was clearly well-received by