Beating the Spread: A Look at Some of the Biggest Surprise Hits at the Box Office in Recent Years
Studio Weekend Estimates: ‘Split’ Leads For Unlikely Third Straight Weekend w/ $14.6M; ‘Rings’ Puts A Ring On It w/ $13.0M; Horror Takes Top Two Spots For First Time In Years
Studio Weekend Estimates: ‘Split’ Splits the Competition w/ $26.3M; ‘A Dog’s Purpose’ Is Man’s Second-Best Friend w/ $18.4M; ‘Resident Evil: The Final Chapter’ Takes In $13.8M
Studio Weekend Estimates: ‘Split’ Bowls A Strike w/ $40.1M; ‘xXx: The Return of Xander Cage’ Caged In w/ $20.0M; ‘Rogue One’ Crosses $1B Globally
Spotlight Cinema Networks Targets Advertising to Art-House and Upscale Theaters
3-Day Studio Weekend Estimates: ‘Hidden Figures’ Orbits To $20.4M, ‘La La Land’ Surges To Second Place w/ $14.5M, ‘Patriots Day’ Disappoints w/ $12.0M, ‘Rogue One’ Becomes Highest Grossing Release of 2016
Studio Weekend Estimates: ‘Rogue One’ & ‘Hidden Figures’ Neck-And-Neck For 1st Place w/ $21.9M, $21.8M; ‘Underworld: Blood Wars’ Underwhelms w/ $13.1M
Studio Weekend Estimates: ‘Rogue One’ Not Slowing with $49.5M (3-Day) / $64.3M (4-Day); ‘Sing’ Vocalizes $42.8M / $56.4M
Studio Weekend Estimates: ‘Rogue One’ A Star w/ $155.0M Launch, Though Below ‘Force Awakens,’ ‘Collateral Beauty’ Ugly w/ $7.0M
Studio Weekend Estimates: ‘Moana’ ($28.3M) & ‘Fantastic Beasts’ ($18.5M) Repeat On Top; ‘Incarnate’ Debuts In 9th w/ $2.6M; ‘Arrival’ Has Second-Best Post-Thanksgiving Hold Of Past Decade