Brazilian Government Outlays More Cash to Win Coveted Film Festival Slots
on February 08, 2013
Following reports that Brazil was giving a $40K stipend to sales agents to promote Brazilian films at international festivals comes the announcement of an even more ambitious plan. Brazil's Ministry of Foreign Affairs and ANCINE, the national film advocacy group, have launched the project Encontros com o Cinema Brasileiro (or "Encounters with Brazilian Cinema"), a group that will finance flying representatives from 12 major film festivals -- Cannes, Venice, Berlin, Toronto, Sundance, Rotterdam, Locarno, San Sebastian, IDFA, Shanghai, BAFICI and Rome -- to Rio de Janeiro to watch Brazilian films in the hopes that some will be selected to screen around the globe. reps will also meet with local directors and producers, providing what the press release calls an "immersion in Brazilian cinema today." Explained ANCINE CEO Manoel Rangel, "It is crucial for any national cinema, with respect to its visibility and international penetration, be strategically well represented in this group of festivals." Brazil sets aside .85% of its federal budget to support the arts. In comparison, the United States outlays .066%
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