BRAZIL: 'World War Z' Survives Protests and Celebrations with $3.5M Debut

on July 03, 2013

wwz-still2.jpgThe big surprise in Brazil last weekend took place inside the Maracana stadium, where the host country of the Confederations Cup thrashed the defending world champions Spain in front of a capacity crowd chanting local support. Sunday in Brazil was marked with riots on the streets during the day and celebrations in the very same blocks during the night. It would have been understandable to see a slow box office weekend with an important soccer final taking place in Rio de Janeiro, but World War Z somehow managed to come out of it alive.

World War Z became the #1 film in Brazil after a $3.5 million run in its first week of release. It faced little competition from other new releases, neither of which were able to break in to the top three. Scary Movie 5 opened in fourth place, outgrossing the fifth week of The Hangover Part III despite not reaching a seven-figure debut. Pedro Almodovar's I'm So Excited had a respectable premiere in a limited run that brought in an average of $2,659 from 75 theaters. Monsters University was the only other Hollywood release to break $1 million over the weekend. The animated film from Pixar grossed $2.9 million over the weekend to take its Brazilian cume to $8.6 million.

Weekend Box Office Results for Brazil. June 28-30, 2013


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Tags: World War Z, Monsters University, Scary Movie 5, I'm So Excited


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