A $2.4 million for Elysium launched the film to the top of the Brazilian box office over the weekend. Neill Blomkamp's latest sci-fi spectacle features two top Brazilian actors, with Alice Braga and Wagner Moura joining a cast that includes Hollywood A-Listers Matt Damon and Jodie Foster. The film also fared well the per-screen average column with a $6,325 tally.
Planes put in a great hold in its second weekend, dropping 16% for a $1.3 million take. The animated Disney film played in a market-leading 594 screens and posted a $2,250 per-screen average. Planes has grossed a total of $3.8 million in its Brazilian run. The Conjuring also came out of its second weekend with a strong hold, dropping 26% for a $1.2 million take. The Conjuring has a Brazilian cume of $3.8 million.
The Heat had to settle for a fourth place premiere, drawing $992k from 300 screens. The film's per-screen average is a successful $3,307. The best average on the market, however, went to domestic release O Tempo E O Vento, which earned an average of $7,701 from only 48 screens.
Rush fizzled out in its second weekend in Brazil. Ron Howard's F1 drama has disappointed in a market where the sport has loyal followers, closing its second frame on the bottom of the top ten list. Rush has grossed a total of $839k in limited release in Brazil.
Top 10 Films in Brazil. September 20-22, 2013
Elysium took the top spot in Brazil over the weekend. Second place went to The Conjuring, which held its own with a $1.2 million take in its second frame, taking its total in the market to $4 million.
The Heat took in $938k from its opening in the market, while The Internship posted a $384k gross. Planes reached a $3.7 million cume in its second frame and Monsters University continued its successful run, reaching a $16.9 million total in the market.
Brazilian director Jose Padilha's RoboCop reboot will be released in IMAX screens worldwide beginning on February 7th. The film will look to attract viewers among the 767 IMAX theaters across 54 countries. The official press release for the announcement is included below:
LOS ANGELES - Sept. 19, 2013 - IMAX Corporation (NYSE:IMAX; TSX:IMX), along with Metro-Goldwyn-Mayer Pictures Inc. and Sony Pictures Entertainment, today announced that the upcoming film RoboCop will be digitally re-mastered into the immersive IMAX® format and released into IMAX® theatres worldwide beginning Feb. 7.
In RoboCop, the year is 2028 and multinational conglomerate OmniCorp is at the center of robot technology. Overseas, their drones have been used by the military for years - and it's meant billions for OmniCorp's bottom line. Now OmniCorp wants to bring their controversial technology to the home front, and they see a golden opportunity to do it. When Alex Murphy (Joel Kinnaman) - a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit - is critically injured in the line of duty, OmniCorp sees its chance to build a part-man, part-robot police officer. OmniCorp envisions a RoboCop in every city and even more billions for their shareholders, but they never counted on one thing: there is still a man inside the machine pursuing justice.
RoboCop is directed by José Padilha and stars Joel Kinnaman, Gary Oldman, Michael Keaton, and Samuel L. Jackson, as well as Abbie Cornish, Jackie Earle Haley, Michael K. Williams, Jay Baruchel, Jennifer Ehle, and Marianne Jean-Baptiste. The screenplay is by Joshua Zetumer, based on the 1987 motion picture written by Edward Neumeier & Michael Miner. The film is produced by Marc Abraham and Eric Newman, with Bill Carraro and Roger Birnbaum serving as executive producers.
Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. said, "José Padilha has re-imagined this story in an exciting new way and we're thrilled to partner with MGM and Sony to bring it to audiences worldwide in the most immersive format - IMAX."
Rory Bruer, president of Worldwide Distribution for Sony Pictures, added, "IMAX and RoboCop are the perfect match. What a great way to see this visceral, action-packed film."
The IMAX release of RoboCop will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Media Remastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
For more information about RoboCop, please visit RoboCop.com and join the conversation on social media using #RoboCop.