The Conjuring won a close head-to-head battle with Planes to finish in first place at the Brazilian box office. it was a packed weekend in Brazil, with four big name titles opening simultaneously. The Conjuring led the pack with a $1.7 million bow, edging out Planes which finished the weekend with a $1.58 million take.
F1 is a popular sport in Brazil, a country with its fair share of idols in the sport. Ron Howard's Rush opened in the country a week ahead of its U.S. limited release, earning $414k from 211 screens. 2 Guns had a $414k debut at 219 screens, falling to the bottom half of the table.
The per-screen averages give us a better picture about the weekend's grosses. The Conjuring's $4,362 average is a good distance away from the competition. The Internship presented a strong hold, falling 36% in its third weekend to post a $2,753 average from 197 screens. Both Rush and 2 Guns were released by local distributors and each occupied about a third of the screens devoted to Planes. Finishing the weekend with a per-screen average below the $2k mark, however, is a sign that these films will have difficulty posting a strong run in the coming weeks.
Top 10 Films in Brazil. September 13-15, 2013
The Conjuring led a packed weekend in Brazil with a $1.8 million debut. The first place bow ranked above the premieres of similar tiltles like The Exorcism of Emily Rose, Mama, and all of the entries in the Saw and Paranormal Activity franchises. Planes premiered in a close second place with an estimated $1.8 million bow that could overtake The Conjuring's numbers once the weekend actuals come in.
Other cumulative totals in Brazil include:
White House Down took down the three consecutive weeks atop the Brazilian box office for Percy Jackson: Sea of Monsters. The Roland Emmerich action film opened to $1.5 million across 365 screens. It's a marked improvement over the $1.06 million debut of Olympus Has Fallen earlier this year. Olympus Has Fallen went on to gross $3 million in Brazil. Percy Jackson: Sea of Monsters settled for a $899k second place performance. The Percy Jackson sequel has grossed $9.9 million, already surpassing the $8.6 million performance of the original.
Two disappointing bows in limited release marked a grim outlook for Jobs and One Direction: This is Us. The biopic struggled in 209 screens with a middling $2,600 per-screen average. The One Direction concert film posted a $2,491 per-screen average to finish its debut with $532k, about half of what Justin Bieber: Never Say Never grossed in its 2011 opening. Justin Bieber's own documentary went on to gross $3 million in Brazil, suggesting a result in the $2 million range for One Direction.
Top 10 Films in Brazil. September 6-8, 2013
Brazilian director Jose Padilha will debut in Hollywood by directing the Robocop reboot, a high-profile project with the potential of spawning a franchise. The new trailer suggests a return to many themes already present in in Padilha's previous films dealing with police crises and tactical strikes against urban crime. Robocop will hit theaters on February 7, 2014.