BRAZIL: 'Percy Jackson' Continues its Strong Run on September 04, 2013

pj-sea-of-monsters01.jpgPercy Jackson: Sea of Monsters spent another weekend leading the Brazilian box office, overshadowing strong performances from a trio of comedies to reach an $8.5 million cume. The sequel has proven popular since its August 16 premiere and is poised to surpass the original's $8.6 million lifetime total in the territory in the coming days.

The Internship posted a $1 million debut in second place, finishing ahead of third place comedy Grown Ups 2 in a lukewarm debut. Grown Ups 2 closed the weekend with a $4.5 million debut. Local comedy Drive if You Can premiered in fourth place with a $766k bow, a debut that produced a middling $1,620 per-screen average. The weekend's biggest milestone was accomplished by The Wolverine, which hit the $21 million mark after a successful run since its July 26 premiere.

Top Ten Films in Brazil. August 30 - September 1, 2013


TODY'S TOP STORIES: Brazilian Cinema Looks for Catalysts Overseas on August 30, 2013

Brazilian films are using international film festivals for new sources of financing in co-productions [Variety]


Sequel to Brazil's 2012 domestic blockbuster looks to entice overseas audiences [Variety]

'Percy Jackson' Leads Second Consecutive Weekend on August 26, 2013

Percy Jackson: Sea of Monsters led a second consecutive week at the Brazilian box office. The Percy Jackson sequel posted a $2 million hold across 606 screens that raised its cume to $7 million. 


Grown Ups 2 fell 21% in its first hold to a $1.2 million weekend. The ensemble comedy has grossed a total of $3.2 million in Brazil. The Smurfs 2 dropped below the $1 million mark for the first time in its release, grossing $980k to reach a $12.7 million cume. Pacific Rim has had less success in the market, currently posting a $5.6 million cume. 

This Weekend's New Releases: August 23, 2013 on August 23, 2013

A Alma da Gente

Frances Ha

The Mortal Instruments: City of Bones

Much Ado About Nothing

Les Saveurs du Palais

Pain and Gain


BRAZIL: 'Percy Jackson' Leads a Sequel-Heavy Weekend on August 21, 2013

pj-sea-of-monsters01.jpgPercy Jackson: Sea of Monsters outperformed the debut of the original in Brazil, opening the door to a successful run with a $3.7 million bow. The original Percy Jackson film opened to $2.2 million in 2010 en route to an $8.6 million total.

The Percy Jackson sequel dethroned The Smurfs 2 from the top position. The animated sequel was coming off of two consecutive weekends at the top of the box office and finished its third frame in second place with $1.5 million. The Smurfs 2 has grossed a total of $11.5 million in Brazil, a far cry from the original film's $32.9 million total.

Grown Ups 2 opened in third place with $1.4 million. The ensemble comedy outgrossed the original's opening weekend of $1.2 million. The first Grown Ups had a $7.6 million run in 2010.

Pacific Rim was upset in last weekend's debut by The Smurfs 2 but held well in its second frame, grossing $1.1 million to raise its cue to $4.4 million. The weekend's last competitive hold came for The Wolverine, which has already collected $19.3 million after four weeks in release.

Top 10 Films in Brazil. August 16-18, 2013.



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