Iron Man 3 has been a success in Brazil, reaching $39.4 million as it heads into the weekend ready to break the $40 million mark. The superhero film has led the Brazilian box office for three consecutive weeks. This weekend's release of Epic, a new fairytale-themed animated film, is the only serious challenge for Iron Man 3 as it heads into its fourth week in Brazil.
Iron Man 3 enjoyed a third consecutive weekend atop the Brazilian box office, grossing $4 million to reach a $37 million cume. Brazilian film Somos Tao Jovems kept last week's second place spot, adding another $1.4 million to its $5.3 million domestic total. Somos Tao Jovems will hope to keep a steady hold-over performance in the coming weeks if it wants to replicate the runaway success of fellow domestic sensation Vai Que Da Certo, which has grossed $14.2 million to date. The Last Exorcism 2 and Identity Thief opened on a smaller scale over the weekend, each bringing in grosses around the $500,000 mark.
Box office results for Brazil. May 10-12, 2013.
Brazil is shaping up to be a major territory for Iron Man 3. The action flick has already grossed $37.6 million there, making it the fifth strongest territory for Disney's mega blockbuster.
Check back this week for Brazil's top 10.
Let's start off with the good news: The Brazilian box office
is still alive and well thanks to the continued success of Iron Man 3. The
Robert Downey Jr. film grossed $7.3 million in its second weekend, leading the
top ten after falling 37% from its opening week gross. The $29 million
gross-to-date makes Brazil one of the most profitable markets for Iron Man 3.
Another bright spot: Domestic audiences are supporting their national film industry. Somos Tao Jovems opened in 568 screens and scored an impressive $4,664 per-screen average on its way to a $2.6 million opening weekend. Somos Tao Jovems will hope to replicate the success of Vai Que Da Certo, which landed on third place last weekend and has grossed $13.9 million in Brazil after seven weeks in release.
Apart from those films, however, there are few bright spots to talk about in Brazil. Danny Boyle's Trance is among the relative stand-outs, opening in 97 screens last weekend and scoring a positive $2,479 per-screen average. Evil Dead also impressed in 74 screens last weekend with a comparable $2,308 average. The Croods seems to finally have begun slowing down, seven weeks and $16.3 million after its premiere. Oblivion has struggled to retain the attention of Brazilian audiences, slipping 76% on its fourth weekend. The Tom Cruise has managed a very disappointing $5.8 million, a victim of the success of domestic films in the weeks following its premiere and the strong debut from Iron Man 3.
The bottom three films in the top ten chart all grossed under $100,000 respectively. In the bottom of the top ten is 2 Days In New York, Julie Delpy's 2012 follow up to 2 Days in Paris. The film dropped 60% in its second week and played in only sixteen theaters. It is telling that its mere $24,340 weekend was enough for the independent film to break into the top ten.
Box office results for Brazil. May 3-5, 2013.
Iron Man 3 scored the second-highest opening weekend of all-time in Brazil, grossing $11.6 million in 1,237 screens. Box office results otherwise saw a steep drop, with half of the remaining releases on the top ten falling at least 70%. No film outside of Iron Man 3 was able to reach the $1 million mark for the weekend. Vai Que Da Certo was the strongest hold-over in its sixth week. The Brazilian film is a certified hit and has been hovering in the top spots since its release. Vai Que Da Certo has grossed $12.8 million in Brazil. Iron Man 3 directly affected the long-term projection of G.I. Joe: Retaliation in Brazil during its fifth week in release; the competing action film fell 90% last weekend after relinquishing 77% of last weekend's screens to make space for Robert Downey Jr. G.I. Joe: Retaliation is out of the top ten for the first time, the film has grossed $9.2 million in Brazil.
Box office results for Brazil. April 26-28, 2013.