French actor Vincent Cassel has been living in Brazil for several years, and took advantage of that fact to meet with press in Rio de Janeiro ahead of the release of Trance in his adopted country. The Danny Boyle film has had a strategic limited release in the North American and Overseas markets, and Brazil looks to follow suit. Trance opens in Brazil on Friday, May 3.
None of the three new releases in Brazil were able to crack into the top three last weekend. A slew of hold-over titles maintained their momentum, with tenth place Olympus Has Fallen being the only film that dropped over 33% from last weekend. Oblivion continued in first place with $1.3 million and reaching a $4.1 million total in Brazil. Vai Que Da Certo continued hot on the heels of Tom Cruise with a $1.1 million weekend. The Brazilian film has been a great triumph domestically, grossing $11.6 million. The Croods was the only other film to reach the $1 million mark over the weekend, it has now grossed $14.7 million in Brazil.
Evil Dead opened in fourth place, a strong debut considering it only screened in 100 theaters. The $6,811 average was the highest of the weekend, over the twice the amount that Oblivion amassed in the same category. Premieres for Snitch and Safe Haven were disappointments, however, unable to even reach $500,000 on their first weekend. They recall the lackluster performance of The Call last weekend; the Halle Berry vehicle was unable to take advantage of the star's promotional visit to Brazil as the film flopped upon its release. The Call fell 55% weekend to drop out of the top ten, it has only grossed $529,392 in its two weeks in release.
Box Office Results for Brazil. April 19-21, 2013.
Halle Berry visited Brazil recently to promote the release of her new film, The Call, released this weekend to a lethargic $282,001 gross in 141 screens. The star power and personal visit failed to draw any momentum for the film, which was swiftly overshadowed by Oblivion's $1.9 million opening weekend. The Croods continued its strong run with a $1.4 million weekend, bringing its Brazilian total to $13.1 million and solidifying it as the highest grossing film currently in release. Vai Que Da Certo had another big showing in its fourth week, posting an additional $1.2 million to reach $9.9 million domestically. The Brazilian film only dropped 19% from last weekend, making it one of the best hold-overs in the country.
Weekend Box Office Results for Brazil. April 12-14, 2013.
This decade has seen a tremendous economic growth for Brazil; a dynamic domestic market, rapidly emerging middle-class, and increasingly important consumer economy have all factored in making the country a financial hub living up to its potential.
The Croods continues to perform strongly in its third week in release at the Brazilian box office. The animated film grossed another $1.8 million over the weekend to pass the $10 million mark. The Brazilian comedy Vai Que Da Certo is proving to be the national cinema success story so far this year. It has been in release for as long as The Croods and is closely trailing it with a $1.5 million take despite playing on about 200 less screens. The per-screen average of the Brazilian film is higher than both The Croods and G.I. Joe Retaliation, the latter film relinquishing its number one spot after a 34% drop. Olympus Has Fallen and Mama round out the weekend's top five, both films performing with strong per-screen averages in their premiere despite a significantly smaller screen count than the films above. Either or both those films could shake up the top three next weekend should they expand to more screens. Look for a steep drop across the board among these hold-overs as soon as Oblivion, the new Tom Cruise vehicle, opens in Brazil on April 12.