CineAsia 2012: Piracy Still Rampant In China and India
on December 11, 2012
Ryan Murray, the Motion Picture Associations's director of content protection, Asia Pacific, delivered a brief presentation on the continuing problem of piracy in key Asia Pacific markets such as China and India.
The biggest problem is that both countries lack proper laws designed to prevent camcording. The MPA is lobbying local authorities to establish new laws, but it's clearly not happening fast enough.
Forensic matches, a process by which the MPA analyzes pirated copies in order to figure out where they came from, have increased by 45% year/year for a total of 119 this year in the Asia Pacific. India has the most with 66, followed by Thailand with 30 and 14 in China.
Pirating in India is largely concentrated in three cities: Ahmedabad, Indore and Ghaziabad. "We're dealing with three well-organized criminal syndicates," Murray warned.
One piracy site that Murray drew attention to is Tom365.com, a Chinese site that allows users to stream films instantly. The page ranks #1,381 in China, according to Alexa.
A question from a member of the audience addressed the lack of legal streaming in the Asia, where sites such as Hulu and Netflix are not available in key markets. Murray answered by stressing the need for a healthy content environment before distributors are willing to establish legit streaming models.
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