‘Iron Man 3’ Debuts with Record-Setting $64M Opening Week
on May 08, 2013
Iron Man 3 capped a record-setting opening week in China with a $64
million gross. The superhero film included several scenes added specifically
for Chinese audiences, an acknowledgement of the market's box office
clout without having to turn over the production to more specific co-production
guidelines that would have likely included changes to the film's content. The
formula seems to have worked despite reports from Variety that Chinese audiences
didn't directly respond to the added scenes. Iron Man 3 might have just proved
that playing to China can be just
as successful and less intrusive to working with China.
So Young and The Croods posted strong weekly numbers, grossing $53.5 and $19.6 million respectively. G.I. Joe: Retaliation slowed down after Iron Man premiered but was still able to cross the $50 million mark in China after grossing $6.7 million. G.I. Joe: Retaliation is a hit in China with a $53.5 million cume.
Box office results for China. Week ending on May 8, 2013.
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