'Need for Speed' Keeps the Pedal to the Metal, Reaches $41.7M 10-Day Total on March 23, 2014


Need for Speed hasn't slowed down in China. The film dipped 47% from last weekend's strong opening to reach a $41.7 million 10-day total.

CHINA: 'Need for Speed' Leads the Pack with $21M Debut on March 18, 2014

needforspeed.jpgNeed for Speed opened day-and-date with North America in 40 overseas territories, with China bringing in the weekend's top result. A $21.09 million opening weekend launched the racing video game adaptation to first place in the market, easily over taking limited competition from fellow opener Homefront.

RoboCop edged closer to the $50 million mark in China, the only market where the film is being screened in 3D. A $7.11 million week's haul put the film at $49.71 million, striking distance from the $56.5 million North American cume.

The Hobbit: The Desolation of Smaug added $3.67 million during the week to reach a $74.73 million cume in the market.

Top Ten Films in China:


Data courtesy of Entgroup.

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