'Transformers: Age of Extinction' Set To Shatter Records In China With Massive $90 Million+ Opening Weekend on June 28, 2014


Paramount's China outreach on behalf of Transformers: Age of Extinction is paying off in a huge way. Paramount tells BoxOffice that Age of Extinction posted a $30 million opening day (including Thursday previews), which, according to sources in China, puts it on pace for a record-setting $95 million opening weekend. This sets a new opening day record in China.

Not only would $95 million be the best opening for an American film--Iron Man 3 previously held the record with $64.5 million--but it also easily tops the performance of Journey to the West: Conquering the Demons, which took seven days to hit $92.5 million.

This marks a huge turning point for the Hollywood-China relationship. Age of Extinction could easily end up topping the current #1 film of all time in China: Avatar with $221.9 million. 

Other studios will be tripping over themselves to mimic Paramount's successful approach. The notion that a huge tentpole like Age of Extinction can open above $90 million in North America and China at the same time is staggering. Welcome to the future.

More to come as the weekend progresses...

'Transformers: Age of Extinction' Off To Healthy Start In China on June 27, 2014


Early reports indicate that Transformers: Age of Extinction tallied $3.5 million on its opening day in China. Official numbers will be released this weekend.

Sources tell BoxOffice that a $250 million total haul in China is realistic, which means that the sci-fi flick's take in the Middle Kingdom could end up very close to what it does at home. In that sense, this is a ground-breaking film for the Hollywood-China relationship. 

More to come as the weekend progresses...

'Godzilla' Crushes Chinese Box Office with $34M Opening Weekend on June 16, 2014

image.jpgGodzilla got off to a strong start in China, where it grossed over $20 million on its opening day. The monster movie kept growing over the weekend, finishing its debut frame with a $36 million cume from approximately 9,000 screens. The performance marked WB's biggest three day opening of all time in China. IMAX results were equally as good, as Godzilla matched the $4.5 million record opening weekend record of Hobbit 2 in the market.

'Edge of Tomorrow' Takes Second Place with $9.3M Haul on June 15, 2014

eotstill.jpgEdge of Tomorrow finished the weekend behind Godzilla in second place in China, where it grossed $9.3 million from 3,264 screens. The sci-fi flick is only a step away from the $50 million mark in the market, where it is currently reporting a $49.7 million cume.

'X-Men: Days of Future Past' Reaches $111.8M in China on June 15, 2014

xmenstill2.jpgX-Men: Days of Future Past added $2 million in its fourth frame in China, reaching a $111.8 million cume in the market. China is the biggest overseas earner for the super-hero sequel, which finished in the #3 position on the weekend box office chart. 

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