'Transformers: Age of Extinction' Aiming for $300M Mark in China on July 20, 2014

transformers4.jpgTransformers: Age of Extinction is still earning in China. The film grossed $9.6 million from 4,400 locations in its fourth weekend in the market, bringing its local cume up to $285.7 million.

'Transformers: Age of Extinction' Hits $280 Million on July 15, 2014


Tuesday Update: EntGroup reports that Transformers: Age of Extinction is now up to a staggering $280 million in China after 17 days in release. The typical run for a film in China is 30 days.

Sunday Update: Transformers: Age of Extinction took on another $25 million over its third weekend in China. The film played in 4,400 locations in the market and fell just 52% from its previous frame. The film produced $3.3 million of its weekend haul from 152 IMAX screens in the nation, taking its Chinese IMAX cume up to $29.5 million. It is the highest grossing IMAX title of all time in the market, exceeding the $24 million take from Avatar. Age of Extinction has grossed a total of $262.6 million in China, more than $50 million ahead of its current North American tally.

CHINA: ‘Transformers: Age of Extinction’ Is The #1 Film Of All Time on July 08, 2014


Tuesday Update: Entgroup reports that Transformers: Age of Extinction has earned a staggering $222.7 million after 10 days of release in China, which pushes it past Avatar's $221.9 million haul. (Avatar's total is not adjusted for inflation.)

Age of Extinction has yet to crack $200 million in North America. 

Sunday Update: China continues to be the top global market for Transformers: Age of Extinction, where the Michael Bay popcorn flick has already grossed a world-leading $212.8 million, over $35 million than what it has grossed in North America. The film is already doubling the earnings of the previous installment of the franchise in China. Age of Extinction had a bigger weekend in China than in North America, where it posted a $50.9 million haul compared to the Holiday tally of $36.4 million in North America. The film has grossed a total of $22.7 million in the IMAX format and is only days away from beating the $24 million IMAX record in the country that was established by Avatar.

'Transformers: Age of Extinction' Stronger In China Than North America on July 02, 2014


Wednesday, 7/2 Update: According to China Movie Media Group, Transformers: Age of Extinction has tallied $134.5 million in China after five days of release. In North America, the sci-fi flick is up to $121 million after five days, and it's highly unlikely that it will make enough on Wednesday to reach $135 million considering that it grossed $10.5 million on Monday and $10.4 million on Tuesday. 

Tuesday, 7/1 Update: EntGroup reports that Transformers: Age of Extinction's haul over three days was actually $99.8 million.

Sunday, 6/29 Update: Transformers: Age of Extinction more than doubled the opening weekend take of the previous installment in the franchise, taking a $90 million weekend and setting a record for the biggest opening weekend for a foreign film.

The Chinese premiere nearly matched the film's blockbuster $100 million bow in North America.

IMAX screenings in China shattered the previous record in the format by more than 2 to 1 with a $10 million take from only 19 screens.



'Transformers: Age of Extinction' Set To Shatter Records In China With Massive $90 Million+ Opening Weekend on June 28, 2014


Paramount's China outreach on behalf of Transformers: Age of Extinction is paying off in a huge way. Paramount tells BoxOffice that Age of Extinction posted a $30 million opening day (including Thursday previews), which, according to sources in China, puts it on pace for a record-setting $95 million opening weekend. This sets a new opening day record in China.

Not only would $95 million be the best opening for an American film--Iron Man 3 previously held the record with $64.5 million--but it also easily tops the performance of Journey to the West: Conquering the Demons, which took seven days to hit $92.5 million.

This marks a huge turning point for the Hollywood-China relationship. Age of Extinction could easily end up topping the current #1 film of all time in China: Avatar with $221.9 million. 

Other studios will be tripping over themselves to mimic Paramount's successful approach. The notion that a huge tentpole like Age of Extinction can open above $90 million in North America and China at the same time is staggering. Welcome to the future.

More to come as the weekend progresses...

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