'Need for Speed' Keeps the Pedal to the Metal, Reaches $41.7M 10-Day Total on March 23, 2014


Need for Speed hasn't slowed down in China. The film dipped 47% from last weekend's strong opening to reach a $41.7 million 10-day total.

CHINA: 'Need for Speed' Leads the Pack with $21M Debut on March 18, 2014

needforspeed.jpgNeed for Speed opened day-and-date with North America in 40 overseas territories, with China bringing in the weekend's top result. A $21.09 million opening weekend launched the racing video game adaptation to first place in the market, easily over taking limited competition from fellow opener Homefront.

RoboCop edged closer to the $50 million mark in China, the only market where the film is being screened in 3D. A $7.11 million week's haul put the film at $49.71 million, striking distance from the $56.5 million North American cume.

The Hobbit: The Desolation of Smaug added $3.67 million during the week to reach a $74.73 million cume in the market.

Top Ten Films in China:


Data courtesy of Entgroup.

China Overshadows North America in 'Need for Speed' Day-and-Date Debut on March 17, 2014

needforspeed.jpgNeed for Speed had a bigger opening weekend in China than in North America. Disney is estimating a $21.2 million debut for the racing video game adaptation, a figure comparable to the respective openings of Thor: The Dark World and Robocop in the world's second most important market. Weekend IMAX results from China are projected to be $2.4 million from 138 screens, a new record for a March release.

Need for Speed struggled to find a strong reception in North America, where it grossed $17.8 million in its opening weekend and a B+ from CinemaScore. The film finished the weekend in third place in North America behind hold-overs Mr. Peabody & Sherman and 300: Rise of an Empire. Need for Speed capped off its global day-and-date debut with a $45.6 million total from 40 overseas territories. 

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