CHINA: 'Iron Man 3' and 'So Young' Lead To Record-Setting Week on May 07, 2013

China Film News reports that theaters took in a record-setting $148.6 million (916.5 million yuan) at the box office from Monday, April 29 to Sunday, May 5. Iron Man 3 led with $64.3 million (396 million yuan). China's So Young added another $53.6 million (330 million yuan) this week, pushing its total to $77.3 million (476 million yuan).

Check back tomorrow for the official top 10. 


LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment, LLC announced today that Marvel's Iron Man 3 grossed an estimated $1.54 million (¥9,710,312) at 101 IMAX® theatres in China during its first day, Wednesday, May 1. Combined with midnight screenings, the IMAX total box office in China for the film is now $1.8 million, shattering the previous opening-day record set by Titanic in 2012 by 52%.

The film opens across North America tonight at 9 p.m. local time.

Iron Man 3's strong first day in IMAX theatres in China also follows its record-breaking IMAX openings last weekend in Brazil, Taiwan, the Philippines, the Netherlands and many other territories. The film opened to $7.2 million in 113 IMAX theatres internationally and grossed a stunning $198.4 million overall, finishing No. 1 in all 42 territories in which it premiered.

"Hats off to Marvel and the Iron Man 3 filmmaking team for creating such a globally appealing film that fans are clearly seeking out in the IMAX format, given our strong percentage of the overall box office," said Greg Foster, Chairman and President of IMAX Entertainment. "We can't wait to see it premiere in North America this weekend."

UPDATED: CHINA: 'Iron Man 3' Breaks All Opening Day Records on May 02, 2013

Iron-Man-3-Stills-iron-man-33278597-500-301.jpgThursday Update: Disney is confirming that Iron Man 3 broke every opening day record in China's box office. The official figure is currently $18,657,142 but it is expected rise to $21.5 million after all cinemas conclude their reporting.

Wednesday Update #2: According to reports on, Iron Man 3 took in nearly $21 million (130 million RMB) on its first day in theaters. That shatters the record of $17.2 million (110 million RMB) set by Tranformers: Dark of the Moon in 2011. This all bodes very well for Iron Man 3. It's important to keep in mind that Dark of the Moon made $172.3 million in China during its entire run. 

Wednesday Update: Sources tell BoxOffice that Iron Man 3 has set a new midnight show record in China with $2.1 million (13 million RMB) from approximately 2,500 shows at 1,100 locations with 300,000 admissions. The record previously belonged to Transformers: Dark of the Moon with around $1.9 million (12 million RMB). The same sources say that a $100 million cume is a lock for IM3, which means it would top the $91.4 million cume of The Avengers

Reports out of China indicate that IM3 is playing well. Excitement for the film is palpable with plenty of sold-out shows and huge lines. Any Americans staying in China may not be able to follow scenes that were only included in the Chinese version because they are being shown in Mandarin without any English subtitles. (The no-subtitle footage lasts about 3 minutes.) Yet the China-only scenes are playing to attentive, appreciative moviegoers. Chinese star Fan Bingbing's cameo appearance is reportedly going over VERY well, so props to Disney and DMG for getting that right. One main problem is that many moviegoers are laughing at blatant product placement for Chinese items. 

Philip Santellan and Emily Santellan contributed to this report. 

'So Young' Slides Ahead of 'G.I. Joe: Retaliation' to Lead Chinese Box Office on May 01, 2013

So Young topped the Chinese box office last week with $22.6 million, bringing its cumulative total to $33 million. The film beat out the competition in a high-grossing week, as both G.I. Joe: Retaliation and The Croods broke the $10 million mark. G.I. Joe scored $12.5 to bring its total to $49.1 million, benefitting from scant genre competition at the box office. That will likely change on May 1 with the premiere of Iron Man 3, a factor that might slow down the action-figure franchise. Seeking Mr. Right fell to fifth place last week, still grossing above the $1 million mark to take its China cume to $82.2 million. 

Box Office Results for China. April 22-28, 2013.


Box Office Data Courtesy of EntGroup.

Follow Daniel Loria and BoxOffice on Twitter for more on the global box office.

'Tai Chi Hero' Opens in 7 Screens in North America on April 29, 2013

Screen_shot_2013-04-29_at_10.12.46_AM.pngTai Chi Hero opened in seven screens in North America last weekend, grossing $12,624 for a per-screen average of $1,726. The film is the second part of a martial arts trilogy, directed by Stephen Fung. The north American release is being handled by We Go USA Entertainment. The film is currently screening in New York, Los Angeles, San Francisco, Hawaii, Vancouver, and Toronto.


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