Zhang Pimin, the deputy director of China's State Administration of Radio, Film and Television, announced today that the country will be actively growing the number of documentaries screened in the country's theaters. Cities such as Guangzhou, Beijing and Shanghai will be among the early market test sites for the strategy.
The move will also include a push for websites, television stations and other forms of media to open additional channels in support of expanding the reach of documentaries.
Beijing, China,-Dec 3, 2012 -- Global digital cinema technology leader Barco is supplying 800 digital cinema projectors to the China Film Group (CFG), which is leading the digitalization process for cinemas in China. To support this process, CFG will purchase a large quantity of Barco digital cinema projectors to convert existing theaters to digital and to supply newly constructed digital cinemas. What's more, the annual number of devices purchased from Barco will increase each year.
China Film Group's procurement plan for 2013 calls for more than 800 digital cinema projectors, offering a wide range of models to ensure the perfect match for every screen, from the premier theatre to small and mid-sized cinema.
The ultimate cinema experience
"As a digital cinema leader, we continually invest in China and its digital cinema development. So we are really pleased that China Film Group has selected our leading technology to further develop the digital cinema market in China. This roll-out of digital cinema technology to many more theaters will enable China's film industry to reach and benefit a large audience of moviegoers," commented Wim Buyens, Senior Vice President Entertainment for Barco. "Our comprehensive range of cutting-edge digital cinema solutions including 3D cinema sound, advanced digital cinema projection technology and digital signage will offer Chinese moviegoers the ultimate cinema experience."
Mr. Chen Xuxiang, General Manager of CFG Barco, stated: "We are grateful for the trust and support we have received from China Film Group over the past few years. After many years of effort in digital cinema projection, we have developed trend-setting technologies and comprehensive after-sales services. We look forward to continuing our close partnership with CFG and to establishing long-term relations with other premium exhibitors to provide them with advanced technologies and top-quality service."
For the second straight week, Life of Pi has claimed the top spot at the Chinese box office. Ang Lee's film is riding strong word of mouth and social buzz in China, and it translated to $26.9 million during its second week. Through 11 days, the film has tallied $43 million in China. That figure puts Life of Pi at #32 on the all-time Chinese box office chart, moving ahead of John Carter of Mars ($41.7 million), The Smurfs ($41.2 million) and Fast Five ($40.5 million).
Back to 1942 posted a solid debut in the #2 spot with $21.3 million after just four days of release. The film about an overlooked Chinese famine during 1942 stars Adrien Brody and Tim Robbins.
Also opening last week was The Last Supper, a film about the Chu-Han Contention period of Chinese history. The historical movie opened to $6.2 million after four days of release.
The 3D conversion of 2012 fell to $4.57 million this week and has now grossed a total of $18.3 million in China.
Cold War rounds out the top five as it dropped from its $7.6 million weekend last week to $2.39 million this week. The Chinese total now stands at $39.2 million.
Fox China reports that with the success of Life of Pi in China over the past two weeks, it's no surprise that the film is now partly responsible for inspiring a growing amount of social buzz throughout the country. And not just over the film, but about India itself. The same applies in Taiwan, home of director Ang Lee, where the film is also doing quite well.
Among the subjects buzzing around Chinese blogs are the city of Pondicherry and the Bengal tiger. The film has opened a window to Indian culture.
The China-Canada Gateway for Film Competition, part of the Whistler Film Festival in Canada, has been making strides in helping Canadian filmmakers team up with Chinese film production studios. News over the weekend revealed that the campaign has become a significant success already with at least eight filmmakers in talks to team up with Chinese production companies. The contracts could be worth as much as $5 million.
Said WFF managing director Jane Milner, "We set out to be a gateway between Canada and China for the film business and I think we've done that," she said. "My goal is that if you want to do business with China, you have to come here."