PRESS RELEASE
CINEMACON/LAS VEGAS – (March 23, 2017) – Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be out in full force at Caesars Palace in Las Vegas, March 28 – 30 for CinemaCon 2017.
“In keeping with our ability to deliver what cinemas need to grow audience attendance, Christie’s presence at CinemaCon 2017 will be pervasive, from both within and outside the Colosseum at Caesars Palace; along the corridors, archways, registration areas and lounges; as well as Christie’s own futuristic theatre in the Milano 1 room and our solutions at our trade-show booth, 2303A,” said Kathryn Cress, global & corporate marketing VP, Christie.
Laser projectors, audio, lobby displays, services are all part of Christie’s Widespread Presence at CinemaCon 2017
Christie Projection Shines in Multiple, Visionary Solutions
In Milano 1, Christie will be previewing a new Christie Freedom Series direct-coupled RGB laser projector; a pure laser innovation boasting higher efficiency and significantly longer life than hybrid cinema laser phosphor projectors.
Based on the Christie CineLifeTM Series 3 digital cinema electronics platform, the CP4325-RGB laser projector is an easy to install, set-up and operate solution in a compact form factor, with no need for sub-ambient cooling. Providing superior color and vivid contrast, this low maintenance, all-in-one unit is the forerunner of RGB laser projector solutions that are intended for mainstream cinema applications. As such, it will be an ideal choice for retrofitted cinemas, ‘new builds’ and as a replacement product for aging Series 1 and early Series 2 installations. On preview in the Milano 1 room.
CinemaCon will also witness the introduction of the CP2308 projector, a Xenon lamp-based unit that meets the needs of smaller exhibitors, who have been eagerly awaiting a DCI-compliant, full-featured yet affordable digital-cinema option. The CP2308, on display at Christie booth #2303A, has been engineered with the operator in mind, with emphasis on ease-of-operation and user-friendly features, including built-in automation that provides simplified playback, scheduling, and management of cinema content; a large touch panel controller with a newly UX designed intuitive user interface and expansion card support for additional control.
Xenon-lamp based projectors, including the CP2308, are currently the preferred choice for mainstream cinemas when compared to laser-phosphor cinema offerings, and will be so for years to come, while production of RGB laser projectors swing into high-gear.
CinemaCon visitors to booth 2303A can learn more about the Christie CineLifeTM Series 3 electronics, powering the CP2308, the CP4325-RGB and Christie’s entire, expanding line of DCI-compliant projectors, which are manufactured, designed and integrated by the company. Featuring a streamlined UX-inspired interface, Christie CineLife simplifies the playback, scheduling and management of cinema content. Field tested on more than 100 screens since 2014 with the next-generation Christie IMB, the CineLife Series 3 electronics also provides backwards compatibility with other Series 2 IMB manufacturers.
At the Colosseum, which forms the visual heart of CinemaCon’s studio previews and special events, Christie-based solutions are set to impress movie-goers outside that cinema, inside its lobby and in the auditorium itself.
Outside on the Colosseum facade, guests will be treated to a dynamic projection-mapping display, courtesy of the one-two punch of award-winning Christie Boxer projectors and Christie Pandoras Box media processors, displaying featured content from Allure, a Christie company. These digital, easily-changed visuals are far superior to the static, hanging banners and fixed artwork that grace most cinemas.
Inside the Colosseum lobby, the Hero Wall – an impressive visual display of digital content composed of eight 55” Christie LCD panels arranged in a herringbone pattern – will form a striking platform to deliver sophisticated advertisements, which excite exhibitors eager to mount ad campaigns that communicate to and engage audiences.
Within the Colosseum auditorium, the Dolby Vision laser projection system has been temporarily installed to support select studio presentations and screenings. The Dolby Vision laser projection system was co-developed with Christie which supplies, installs and services all the projector systems. Currently there are more than 300 Dolby Cinema sites installed or committed to across the globe.
Christie Vive Audio™
Live demonstrations of the newest cinema audio product, the Christie Vive Audio LS series, will be held in Milano 1. In addition, a new Vive Audio SD5 Sigma Delta amplifier will be on display, which boasts enhanced audio performance, simplified system setup and calibration, and most importantly an expansion slot on the front panel that enables installation of optional cards including support for network control and monitoring.
Christie Vive Audio’s wide range of amplifiers, processors and speakers can meet the needs of most Dolby Atmos, 5.1 and 7.1 distributed sound applications. As of the end of March, more than 535 Vive installations can be found world-wide.
Demonstration times of Christie’s latest audio and laser projection solutions in the Milano 1 Room are listed below:
Tuesday – March 28
On the hour, beginning at 9am and concluding at 4pm.
Wednesday – March 29
On the hour, beginning at 9am and concluding at 4pm.
Thursday – March 30
Demos at 9am and 11am only.
Christie Lobby Experiences – Content and Delivery in Multiple Packages
From experiential advertising networks to innovative display technology, consultation and installation services to award-winning monitoring and nationwide support, Christie® has what exhibitors need to create exciting and engaging lobby experiences.
In the Milano room, attendees can experience a futuristic cinema lobby and see what is possible from the customer engagement and transaction technology experts at Allure, a Christie company, and Christie Experiential Networks (CEN). From innovative POS platforms, engaging digital signage and menu boards to digital box offices, mobile solutions and interactive lobby displays, CinemaCon attendees will be impressed with the variety of customer-focused experiences that Christie offers, and which are proven to influence consumer behavior.
Inside the Milano lobby, the Christie corridor, featuring riveting cinematic content designed by Christie 360 Experiential Studios, forms an immersive pathway that welcomes guests into the theatre.
Other innovative lobby displays are powered by Christie LCD panels, inside the Colosseum lobby, and by the Christie® Velvet® Apex Series of LED panels at the Registration Desk, providing additional marketing and advertising options to secure longer ‘stay time’ and increased spending from moviegoers.
Christie Global Professional Services
As exhibitors abhor down time, they have learned to protect themselves with help from Christie Global Professional Services. Its team of trained technicians can support a wide array of manufacturers’ digital displays, projection technology, audio equipment, servers, switchers and networking products. Working alongside an extensive national dealer network, Christie Global Professional Services can also help design, deploy and support custom cinema solutions.
Introducing: YourChristie mobile app
As an enhancement to customers’ remote monitoring subscriptions, YourChristie mobile app keeps Christie’s customers informed of the status of their service cases, anytime, anywhere. The YourChristie app is compatible with iOS and Android devices and will be available spring 2017. Visit Christie at booth #2303A to schedule an appointment to demo the app.
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