‘Texas Chainsaw 3D’ Debuts in First; ‘Django Unchained’ a Close Second

on January 07, 2013 by Daniel Garris
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Texas Chainsaw 3D led a four-way race for first place this weekend with $21.74 million. Lionsgate's horror franchise re-launch slightly exceeded expectations and in the process continued the tradition of horror films performing well in early January. In comparison to previous January horror films, Texas Chainsaw 3D opened 11 percent stronger than 2006's Hostel ($19.56 million) and 35.5 percent softer than last year's The Devil Inisde ($33.73 million). In comparison to previous installments of the Texas Chainsaw Massacre franchise, Texas Chainsaw 3D opened 17.5 percent stronger than 2006's The Texas Chainsaw Massacre: The Beginning ($18.51 million) and 23 percent softer than 2003's The Texas Chainsaw Massacre ($28.09 million). It should be noted that the previous installments of the franchise didn't have the aid of higher priced 3D admissions.

Like most horror films, Texas Chainsaw 3D should be front-loaded towards its opening weekend performance. After opening with $10.23 million on Friday, the film registered an opening weekend to Friday ratio of 2.13 to 1. It will also face competition in the following weeks from Open Road's A Haunted House and Universal's Mama. Texas Chainsaw 3D received a C+ rating on CinemaScore, which is respectable for a horror film. The audience breakdown for Texas Chainsaw 3D skewed heavily towards moviegoers under 25 (64 percent) and was fairly evenly split between genders (52 percent female, 48 percent male).

Django Unchained grossed $20.01 million to remain in second. The Quentin Tarantino directed western from The Weinstein Company fell just 34 percent from last weekend. That represented an impressive second weekend hold, especially when considering the competition the film faced from the start of the NFL Playoffs this weekend. Django Unchained topped the $100 million mark this weekend and has grossed a stronger than expected $106.28 million through 13 days of release. That places Django Unchained 35 percent ahead of the $78.65 million 13-day gross of 2009's Inglourious Basterds and 19 percent ahead of the $89.29 million 13-day take of 2010's True Grit.

Warner's The Hobbit: An Unexpected Journey fell two spots and 45 percent to take third with $17.55 million. With the holidays behind us, the Peter Jackson directed 3D fantasy film lost noticeable momentum this weekend. With that said, The Hobbit has now grossed $263.83 million in 24 days domestically. The film is currently running 16 percent stronger than the $228.06 million 24-day take of 2007's I Am Legend and 3 percent softer than the $272.56 million 24-day gross of 2002's The Two Towers.

On the international front, The Hobbit: An Unexpected Journey remained strong with a weekend take of $57.1 million from 65 foreign markets. The Hobbit has grossed $561.0 million to date internationally and $824.8 million worldwide. Key international grosses this weekend included $9.4 million in Germany, $6.5 million in the United Kingdom, $6.1 million in Australia, $5.2 million in France and $5.1 million in Russia.

Les Misérables fell one spot and 41 percent from last weekend to place in fourth $16.02 million. Like Django Unchained, the modestly budgeted musical from Universal also surpassed the $100 million domestic milestone this weekend. After being quite front-loaded in its initial days of release, Les Misérables has shown signs of stabilization the past few days. The 13-day total for Les Misérables stands at $103.50 million, placing it $2.78 million behind Django Unchained in the race between the two Christmas Day releases for domestic bragging rights.

Internationally, Les Misérables grossed $14.4 million from 17 foreign territories this weekend. That brings the film's international total to $81.0 million and worldwide haul to a strong $184.5 million. Key international grosses this weekend included $4.3 million in Korea, $3.3 million in Japan and $3.3 million in Australia.

Fox's Parental Guidance rounded out the weekend's top five with $9.70 million. The family comedy starring Billy Crystal and Bette Midler was down a healthy 33 percent from last weekend. Parental Guidance continues to exceed expectations with a 13-day take of $52.34 million. The film will have a good chance of continuing to hold up well throughout January thanks in part to the lack of new options for family audiences during the month.

Promised Land (Focus), The Impossible (Lionsgate) and Zero Dark Thirty (Sony) all expanded into additional locations this weekend. While Promised Land led the way among the three films during the frame with $4.05 million, it also registered the lowest per-location average of the bunch; $2,416 from 1,676 locations. The Impossible grossed $2.755 million from 572 locations, giving it a stronger per-location average of $4,817. Meanwhile, Zero Dark Thirty grossed $2.696 million from only 60 locations, giving it a terrific per-location average of $44,933. This weekend's performance for Zero Dark Thirty boasts very well for the film's expansion into wide release next weekend. Respective total grosses to date stand at $4.41 million for Zero Dark Thirty, $4.40 million for Promised Land, and at $3.41 million for The Impossible.

Tags: Zero Dark Thirty, The Impossible, Promised Land, Parental Guidance, Les Miserables, The Hobbit: An Unexpected Journey, Django Unchained, Texas Chainsaw 3D
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