'A Good Day to Die Hard' Holds off 'Identity Thief' and 'Safe Haven'

on February 17, 2013 by Daniel Garris
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Early 4-Day Weekend Estimates:

A Good Day to Die Hard -- $29.2 million*
Identity Thief -- $27.7 million**
Safe Haven -- $25.0 million**
Escape From Planet Earth -- $21.0 million*
Warm Bodies -- $10.6 million**
Beautiful Creatures -- $8.8 million*
Side Effects -- $7.8 million**
Silver Linings Playbook -- $7.5 million*
Hansel and Gretel -- $4.1 million**
Zero Dark Thirty -- $3.7 million*
Mama -- $3.2 million**

* = Boxoffice.com Estimate
** = Official Studio Estimate

Fox's A Good Day to Die Hard debuted in first place this weekend with an estimated $25.0 million over the three day frame. After a very solid $8.24 million Valentine's Day start on Thursday, the action sequel starring Bruce Willis was down a surprising 13 percent on Friday, which ultimately led to this weekend's race at the box office being much closer than anticipated. A Good Day to Die Hard did recover nicely on Saturday by increasing 41 percent over Friday, though the film's overall performance this weekend was still lower than widely expected nonetheless. A Good Day to Die Hard has grossed $33.24 million through four days of release and is currently on pace to gross $37.4 million in its first five days. That would be 3 percent softer than the $38.72 million 5-day start of 2008's Jumper and an underwhelming 20 percent softer than the $48.40 million 5-day start of 2007's Live Free or Die HardA Good Day to Die Hard received a B+ rating on CinemaScore.

Fortunately, A Good Day to Die Hard was far stronger overseas this weekend. The film grossed $61.5 million from 63 foreign markets, which brings the film's overseas total to $80.1 million and places the film's global haul through Sunday at $113.4 million. Key overseas debuts this weekend included $7.6 million in the United Kingdom, $6.8 million in Japan, $6.7 million in Russia, $6.4 million in Germany and $3.2 million in Mexico.

Despite four new wide releases entering the marketplace this weekend, Universal's Identity Thief was able to hold up quite nicely with an estimated second place three-day take of $23.4 million. The R-rated comedy starring Jason Bateman and Melissa McCarthy continues to prove that it's critic proof, as it fell just 32 percent from last weekend's stronger than expected opening weekend performance. Identity Thief has grossed $70.69 million through ten days of release and is on pace to have grossed $75.0 million by the end of Monday. That would be 17 percent stronger than the $64.14 million eleven-day start of 2011's Just Go with It and 21 percent stronger than the $62.01 million eleven-day take of 2007's Norbit.

After debuting in first place on Valentine's Day with $8.83 million, Relativity's Safe Haven fell to third over the weekend with an estimated three-day take of $21.4 million. That Safe Haven lost momentum after Valentine's Day came as no surprise and in the bigger picture the film is still performing well thus far. The romantic drama starring Josh Duhamel and Julianne Hough has grossed $30.26 million in its first four days of release and is on pace for a five-day start of $33.8 million. That would be 18 percent stronger than the $28.73 million five-day take of 2008's Step Up 2 the Streets and 2 percent softer than the $34.52 million five-day start of 2010's Dear John.  The audience breakdown for Safe Haven skewed heavily towards female moviegoers (71 percent) and towards moviegoers under 25 (68 percent). The film received a solid B+ rating on CinemaScore.

Escape From Planet Earth exceeded expectations with an estimated fourth place three-day start of $16.1 million. The lower profile computer animated film from The Weinstein Company clearly received an added boost from being the first real option for family audiences to be released in 2013. Escape From Planet Earth should hold up very well on Monday, which is traditionally a very strong day for family fare, and is currently headed for a four-day start in the area of $21 million with that in mind. That would be 24 percent stronger than the $16.88 million four-day start of 2006's Hoodwinked. Escape From Planet Earth also received a B+ rating on CinemaScore.

Meanwhile, Warner's Beautiful Creatures was off to a very rough start this weekend. The adaptation of the young adult fantasy novel debuted in a disappointing sixth place over the three-day frame with just $7.46 million. Beautiful Creatures has grossed $10.0 million in four days and is on pace for a five-day take of only $11.3 million. Clearly, Beautiful Creatures lost out in a big way to Safe Haven with teenage girls this weekend, and the film even debuted below the $9.0 million third weekend performance of Lionsgate's Warm Bodies. Beautiful Creatures received a B rating on CinemaScore and marks the second disappointment for Warner Bros. within the past three weeks (joining the recent Bullet to the Head).

As mentioned, Warm Bodies took fifth place over the weekend. The PG-13 zombie comedy fell only 21 percent from last weekend, which was very impressive when considering the film faced new direct competition from both Safe Haven and Beautiful Creatures. Warm Bodies is set to cross the $50 million mark today and is on pace to have grossed $51.8 million by the end of Monday.

Tags: Warm Bodies, Beautiful Creatures, Escape From Planet Earth, Safe Haven, Identity Thief, A Good Day to Die Hard
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