'Die Hard 5' & 'Safe Haven' Neck-and-Neck for Top Spot on Friday

on February 16, 2013 by Shawn Robbins
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The day after Valentine's Day was a strong one at the box office with Fox's A Good Day to Die Hard leading the charge at $7.2 million. However, that represented more than a 12 percent decline from Thursday's opening day of $8.24 million. The fifth installment of the series is on track for a $23.5 million 3-day weekend and a $27.5 million 4-day tally. By the end of President's Day on Monday, the film is projected hit $35.7 million domestically.

Safe Haven was down an expected 19 percent from it's opening day thanks to the date crowd front-loading on Valentine's Day. The romantic drama pulled $7.15 million on Friday and is on pace for $22 million over the 3-day weekend and $25.5 million for the 4-day tally. The 5-day total through Monday would then be $34.3 million domestically.

Escape from Planet Earth got off to a solid debut with a $3.7 million opening day figure yesterday. The absence of family movies in the market no doubt contributed to its appeal among families looking for something new (the most "recent" releases targeted toward them were December's Monsters Inc. 3D and The Hobbit: An Unexpected Journey). Planet Earth is on pace for a $15 million 3-day weekend and a possible $20 million 4-day haul.

Warner Bros.' Beautiful Creatures failed to capture the Twilight fan base as hoped. The teen romance adaptation was down slightly over 9 percent from it's Thursday opening for $2.31 million on Friday. With a projected $7.8 million 3-day and $9.2 million 4-day takes, the film is on pace for a domestic total of $11.7 million through the end of Monday.

Last week's top film, Identity Thief, slid just 41.4 percent from Friday-to-Friday for $6.5 million yesterday. Boxoffice.com is projecting $22.5 million 3-day and $26.5 million 4-day weekend figures. That would bump the comedy's domestic total up to an impressive $73.8 million through Monday.

Side Effects also held up strongly as its positive reviews and word of mouth seem to be having their own effects. With $1.7 million on Friday, the Steven Soderbergh-directed thriller is on pace for $6.2 million over the 3-day weekend and $7.4 million over the 4-day holiday frame. That would put the film's domestic total over $20 million by the end of Monday.

Meanwhile, Oscar's box office story post-New Year's continues to be Silver Linings Playbook. David O. Russell's multiple nominee eased just 10.3 percent from last Friday to $1.44 million yesterday. We're projecting a $6.25 million 3-day weekend and a $7.6 million 4-day gross, which would put the film's domestic total over $100 million through President's Day.

Additional reporting by Daniel Garris.

Tags: A Good Day to Die Hard, Safe Haven, Beautiful Creatures, Escape from Planet Earth
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