‘Warm Bodies’ Scores $20.0 Million on Super Bowl Weekend

on February 03, 2013 by Daniel Garris
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As was widely expected, Warm Bodies easily took first place this weekend with an estimated $20.0 million start. The zombie comedy from Lionsgate and Summit continued the tradition of horror themed films (especially PG-13 rated ones) performing well on Super Bowl weekend, and was certainly helped by the lack of PG-13 rated fare in the marketplace as of late. Warm Bodies registered the seventh largest opening weekend on record for Super Bowl weekend and opened a tad below the $20.87 million Super Bowl weekend debut of The Woman in Black last year.

Warm Bodies also opened within shouting distance of fellow zombie comedy Zombieland, which launched with $24.73 million in October of 2009. Like Zombieland, Warm Bodies will hope to hold up well for a genre film going forward. The film's B+ rating on CinemaScore is an early positive sign in the right direction. The audience breakdown for Warm Bodies skewed towards female moviegoers (60 percent) and towards moviegoers under 25 (65 percent). Moviegoers under 18 were responsible for 37 percent of the film's audience.

It was a far different story for the weekend's other wide release, as Warner's Bullet to the Head simply bombed with a sixth place estimated debut of only $4.5 million. The Sylvester Stallone vehicle marked the third straight disappointment within a three-week span for an action film starring a cast member from The Expendables. Bullet to the Head debuted even softer than the $7.01 million start of Jason Statham vehicle Parker last weekend and the $6.28 million debut of Arnold Schwarzenegger vehicle The Last Stand two weeks ago. Obviously, scheduling the three films so close to one another was an unwise decision, especially with box office prospects for all three being modest at best to begin with. The audience breakdown for Bullet to the Head skewed towards male moviegoers (60 percent) and heavily towards moviegoers over 25 (81 percent). The film registered a B- rating on CinemaScore and should disappear from theatres extremely quickly.

Paramount's Hansel and Gretel: Witch Hunters placed in second this weekend with an estimated $9.2 million. The 3D action horror film starring Jeremy Renner was down one spot and 53 percent from last weekend. That represented a respectable second weekend hold, especially when factoring in the film's genre and Super Bowl weekend. Hansel and Gretel has grossed $34.46 million in ten days, which is towards the lower end of pre-release expectations. The film is currently running 28 percent stronger than the $26.89 million ten-day take of 2005's The Brothers GrimmHansel and Gretel continued to perform stronger internationally this weekend, as it grossed $15.0 million from 36 foreign territories. That brings the film's international total to $62.2 million and current worldwide haul to $96.7 million.

Silver Linings Playbook continued to display exceptional holding power this weekend, as the Best Picture nominee was up one spot and down only 14 percent from last weekend to claim third with an estimated $8.1 million. The Weinstein Company release will top the $80 million mark today. Silver Linings Playbook is now just $13.24 million away from matching the $93.62 million total gross of 2010's The Fighter.

Universal's Mama was down two spots and 49 percent to place in fourth with an estimated $6.7 million. The PG-13 horror film starring Jessica Chastain held up reasonably well given the new direct competition it faced from Warm Bodies. Mama has grossed a stronger than expected $58.26 million in 17 days, placing it 30 percent ahead of the $44.83 million 17-day take of 2009's My Bloody Valentine 3D.

Sony's Zero Dark Thirty (also starring Jessica Chastain) rounded out the weekend's top five with an estimated $5.3 million. The Best Picture nominee was down two spots and 45 percent from last weekend. Zero Dark Thirty has grossed $77.79 million to date domestically.

In semi-wide release, Lionsgate's Stand Up Guys was off to a modest $1.5 million estimated start. The crime comedy starring Al Pacino, Christopher Walken and Alan Arkin earned a per-location average of $2,276 from 659 locations. Due in part to its limited release, expectations for Stand Up Guys were quite muted heading into the weekend.

Tags: Stand Up Guys, Zero Dark Thirty, Mama, Silver Linings Playbook, Hansel and Gretel: Witch Hunters, Warm Bodies
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