Please note that due to the holiday weekend, Sony has yet to report grosses for Thursday, while reported grosses from Fox and Warner Bros. are currently estimates.
Paramount's G.I. Joe: Retaliation was off to a $10.51 million start on Thursday. It should be noted that the opening day figure for the 3D action sequel includes $2.2 million from early screenings on Wednesday night, which started at 7 p.m. Either way, G.I. Joe: Retaliation was Thursday's top film by a fairly comfortable margin over The Croods. Because there are so few past examples of high-profile films having opened on Holy Thursday, just how front-loaded the film may or may not be in its first few days of release will remain a bit of a question mark until today's box office performance plays out. Thursday's start was strong enough for G.I. Joe: Retaliation to finish in fifth place for the week as a whole.
After spending the previous six days in first place, The Croods slipped to second on Thursday with an estimated $5.03 million. With that said, the film continues to perform well, as it increased a healthy 19 percent over Wednesday. In comparison, 2011's Rio increased 15 percent on Holy Thursday to gross $4.17 million, while 2010's How to Train Your Dragon increased 16 percent to gross $5.24 million. The Croods was the week's top film with a seven-day start of $62.12 million. That was 14 percent stronger than the $54.48 million one-week start of Rio and only 1.6 percent softer than the $63.13 million one-week take of How to Train Your Dragon.
Oz: The Great and Powerful held steady in third place with $2.47 million. Disney's 3D fantasy blockbuster continued to hold up nicely on Thursday, as it was up 14 percent over Wednesday and down a very slim 5 percent from last Thursday. Oz placed in third for the week with $31.14 million. That was a 41 percent decrease from the previous week and brings the film's three-week total to $186.67 million. Oz: The Great and Powerful is now just $13.33 million away from becoming the first release of 2013 to reach the $200 million domestic milestone.
Olympus Has Fallen fell one spot to claim fourth with $2.32 million. FilmDistrict's action thriller was up 5 percent over Wednesday, which represented a respectable daily hold given the new competition the film faced from G.I. Joe: Retaliation. Olympus Has Fallen topped the $40 million mark on Thursday and has now grossed $40.74 million in seven days. The film exceeded pre-release expectations this week and placed in second for the frame.