$10.5 Million Start for 'G.I. Joe: Retaliation'

on March 29, 2013 by Daniel Garris

Please note that due to the holiday weekend, Sony has yet to report grosses for Thursday, while reported grosses from Fox and Warner Bros. are currently estimates.

Paramount's G.I. Joe: Retaliation was off to a $10.51 million start on Thursday. It should be noted that the opening day figure for the 3D action sequel includes $2.2 million from early screenings on Wednesday night, which started at 7 p.m. Either way, G.I. Joe: Retaliation was Thursday's top film by a fairly comfortable margin over The Croods. Because there are so few past examples of high-profile films having opened on Holy Thursday, just how front-loaded the film may or may not be in its first few days of release will remain a bit of a question mark until today's box office performance plays out. Thursday's start was strong enough for G.I. Joe: Retaliation to finish in fifth place for the week as a whole.

After spending the previous six days in first place, The Croods slipped to second on Thursday with an estimated $5.03 million. With that said, the film continues to perform well, as it increased a healthy 19 percent over Wednesday. In comparison, 2011's Rio increased 15 percent on Holy Thursday to gross $4.17 million, while 2010's How to Train Your Dragon increased 16 percent to gross $5.24 million. The Croods was the week's top film with a seven-day start of $62.12 million. That was 14 percent stronger than the $54.48 million one-week start of Rio and only 1.6 percent softer than the $63.13 million one-week take of How to Train Your Dragon.

Oz: The Great and Powerful held steady in third place with $2.47 million. Disney's 3D fantasy blockbuster continued to hold up nicely on Thursday, as it was up 14 percent over Wednesday and down a very slim 5 percent from last Thursday. Oz placed in third for the week with $31.14 million. That was a 41 percent decrease from the previous week and brings the film's three-week total to $186.67 million. Oz: The Great and Powerful is now just $13.33 million away from becoming the first release of 2013 to reach the $200 million domestic milestone.

Olympus Has Fallen fell one spot to claim fourth with $2.32 million. FilmDistrict's action thriller was up 5 percent over Wednesday, which represented a respectable daily hold given the new competition the film faced from G.I. Joe: Retaliation. Olympus Has Fallen topped the $40 million mark on Thursday and has now grossed $40.74 million in seven days. The film exceeded pre-release expectations this week and placed in second for the frame.

Tags: Olympus Has Fallen, Oz: The Great and Powerful, The Croods, G.I. Joe: Retaliation

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