'G.I. Joe: Retaliation' Hauls $15.5 Million on Friday; 'Croods' Holds Well; 'Temptation' Solid at #3

on March 30, 2013 by Shawn Robbins
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Paramount's G.I. Joe: Retaliation posted a solid increase of 47.5 percent from Thursday to $15.5 million on Friday. Although online reactions have been decidedly mixed, the film's "A-" CinemaScore and seemingly significant appeal to families and action fans will result in a projected $38 million three-day haul. Still, the sequel's projected four-day cume of $48.5 million represents a noticeable audience decline from The Rise of Cobra's $54.7 million (carrying no 3D or IMAX price advantage) three-day opening in 2009.

Tyler Perry's Temptation got away with $9.4 million for its opening day. On track for a $22 million weekend, the film is off to a stronger start than recent non-Madea flicks from Perry. By comparison, last year's Good Deeds opened to $5.3 million toward a $15.6 million opening weekend while 2010's For Colored Girls pulled a $7.4 million Friday on its way to a $19.5 million weekend. In fact, Temptation's debut isn't far off from that of Madea's Witness Protection which opened to $10.2 million in its first day last summer.

The last of this weekend's wide openers, The Host came in with $5.5 million on Friday. That's in between comparable films such as 2010's I Am Number Four ($6.2 million) and 2011's Hanna ($4.2 million), though arguably more disappointing when considering the high profile status given to The Host through Stephanie Meyer's authorial credit in a post-Twilight market. We're projecting a $13.2 million weekend for the teen-friendly flick.

The Croods eased an impressive 8.1 percent from last Friday to $10.7 million yesterday. While the holiday weekend is certainly a factor in the strong hold, word of mouth is clearly turning this into another DreamWorks hit. Through eight days of release, The Croods has collected $72.8 million domestically. Boxoffice.com is projecting a $27.5 million weekend.

Lastly, the surprise hit Olympus Has Fallen took in an estimated $4.8 million on Friday (down more than 52 percent from its opening day). The drop is relatively sharp for a film that appears to be driven by positive word of mouth, although it was somewhat expected when considering that G.I. Joe: Retaliation cut sharply into the film's action fan audience. Olympus is on track for a $13.5 million sophomore weekend.

With the combination of Good Friday/Easter and college basketball's March Madness tournament this weekend, most films will see sharper than usual declines on Saturday and Sunday.

Additional reporting by Daniel Garris.

Tags: G.I. Joe: Retaliation, The Host, Tyler Perry's Temptation, The Croods, Oz: The Great and Powerful
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