'Lee Daniels' The Butler' #1 on Thursday; 'One Direction: This Is Us' off to Strong Late Night Start

on August 30, 2013 by Daniel Garris
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Lee Daniels' The Butler took in $1.72 million on Thursday to remain in first place at the daily box office. The awards season hopeful from The Weinstein Company starring Forest Whitaker and Oprah Winfrey was down 3 percent from Wednesday and down 30 percent from last Thursday. The Butler was the week's top film with $24.01 million for the frame. That was down 32 percent from last week and brings the film's two-week total to a strong $59.27 million. The Butler is now running 2 percent ahead of the $58.35 million two-week take of this year's 42. With the aid of continued strong word of mouth and the Labor Day holiday, The Butler should hold up very nicely once again this weekend.

Sony's One Direction: This Is Us was off to a strong late night start with an estimated $2.7 million from late night shows that began at 7 p.m. on Thursday. As is commonplace, those grosses will be counted towards Friday's opening day performance for the film. While there aren't many comparisons available to make to late night launches of other concert films, One Direction: This Is Us did open stronger than the $2.2 million late night launch of 2009's Michael Jackson's This Is It.  Just how well One Direction: This Is Us holds up throughout the holiday weekend may depend largely on whether the film skews more towards pre-teens or teens.

Warner's We're the Millers took in an estimated $1.27 million on Thursday to claim second place. The break-out comedy starring Jennifer Aniston and Jason Sudeikis fell 4 percent from Wednesday and 36 percent from last Thursday. We're the Millers placed in second for the week with a weekly take of $18.71 million. With a 23-day total of $96.95 million, We're the Millers is now just $3.05 million away from reaching the $100 million domestic milestone.

This week's new wide releases were simply unable to make any real noise at the box office. Sony's The Mortal Instruments: City of Bones took in $0.68 million on Thursday and grossed $12.70 million for the week to place in third for the frame. The nine-day total for The Mortal Instruments stands at a very soft $17.45 million. Focus' The World's End grossed $0.64 million on Thursday and placed in fifth for the week with a seven-day start of $11.81 million (which was in line with expectations). Meanwhile, Lionsgate's You're Next grossed $0.49 million on Thursday and landed in seventh place for the week with a weaker than expected $9.34 million.

Focus' Closed Circuit took in $0.26 million on Thursday. While that was up 6 percent over Wednesday's opening day performance, in the bigger picture the film's performance remains largely insignificant (due in part to the film's modest 862 location count). Closed Circuit has grossed $0.51 million in two days, which places the film 66 percent behind the $1.50 million two-day pre-Labor Day weekend start of 2008's Traitor.

Tags: Closed Circuit, You're Next, The World's End, The Mortal Instruments: City of Bones, We're the Millers, One Direction: This Is Us, Lee Daniel's The Butler
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