FilmDistrict reports this morning that James Wan's Insidious Chapter 2 grossed an estimated $20.06 million on Friday, including the sequel's $1.5 million haul from Thursday night shows. On track for a huge $42 million opening weekend, the horror sequel handily topped the previous September opening day record of $13.1 million--impressively held for eleven years by Sweet Home Alabama. That figure also exceeds the $16.96 million first day of Wan's The Conjuring back in July, while falling in line with Paranormal Activity 2's $20.1 million opening day in 2010.
The previous high for horror films in September belonged to 2005's The Exorcism of Emily Rose, which debuted to $11.3 million in its first day onward to a $30.1 million weekend. Not only has Insidious Chapter 2's opening day alone already topped its predecessor's $13.3 million debut weekend, it's targeting Hotel Transylvania's September weekend record of $42.5 million. That one's too close to call at this point.
Director James Wan is definitely on a hot streak at this point following the success of this summer's The Conjuring, and now, the Insidious franchise. The film's Flixster score is declining (at 72 percent as of this writing), however, it is still above the first film's 61 percent score for now. Given the Friday the 13th release tie-in, look for a significant drop on Saturday.
Relativity's The Family is slightly over-performing out of the gate. The Robert de Niro mob flick tallied $5.4 million yesterday, a much stronger showing than his previous flick this year--The Big Wedding, which debuted to $2.6 million in its first day. Although horror films usually stand to benefit most, Friday the 13th may have resulted in some spillover business for The Family and other films. Right now, the flick is on pace for around $15 million this weekend. Audience reception appears questionable as its Flixster rating is already down to 63 percent.
Riddick clocked in with $2.2 million for its second Friday, down 70 percent from its opening day last week. The pic has earned $26.5 million domestically so far. BoxOffice projects the Vin Diesel sci-fi sequel will grab $7.2 million for its sophomore frame.
Instructions Not Included added $1.39 million yesterday as its nationwide expansion continued for the weekend. The sleeper hit should rake in $6.7 million for the weekend.
Meanwhile, the dominant flicks of late August/early September continue to hold well as Lee Daniels' The Butler and We're the Millers eased 30 percent and 24 percent, respectively, from last Friday to $1.66 million and $1.74 million. Butler has totaled $96.1 million to-date and should cross the $100 million milestone late Sunday after a projected $5.8 million weekend. Meanwhile, Millers has amassed $127.9 million through yesterday and is expected to earn $5.7 million this weekend.
Additional reporting by Daniel Garris