'The Butler' #1 Over the Four-Day Frame; 'One Direction: This Is Us' Falls to Second After Leading the 3-Day Frame; 'Instructions Not Included' Surprises with $10.0M

on September 02, 2013 by Daniel Garris
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After placing in a close second for the three-day frame with $14.88 million, Lee Daniels' The Butler is estimated to lead the four-day holiday frame with $20.01 million. The four-day take for the awards season hopeful from The Weinstein Company was up a strong 21 percent over last weekend's three-day take. The Butler has grossed $79.28 million through 18 days of release and is now running 13.5 percent ahead of the $69.82 million 18-day take of 42 earlier this year. Thanks to continued strong holding power, it will only be a matter of time before The Butler surpasses the $100 million domestic milestone.

Sony's One Direction: This Is Us continued to display early massive front-loading on Sunday. As a result, the film's three-day take ultimately came in below earlier estimates at $15.8 million. While that was enough to hold onto first place for the three-day frame, the film's four-day estimate of $18.0 million places it in second for the long weekend. The four-day take of This Is Us was 42 percent softer than the $31.27 million four-day haul of 2011's Justin Bieber: Never Say Never and 39 percent stronger than the $12.97 million four-day start of 2009's Jonas Brothers: The 3D Concert Experience. While One Direction: This Is Us opened towards the lower end of expectations this weekend, the film's front-loading towards Friday's performance obviously isn't a good sign going forward.

We're the Millers placed in third this weekend with respective estimated three-day and four-day takes of $12.68 million and $15.93 million. The four-day take for the Warner Bros. comedy was up a terrific 22 percent over last weekend. We're the Millers surpassed the $100 million mark on Friday and has now grossed $112.88 million through 27 days of release.

Lionsgate's Instructions Not Included continued to surprise in a big way on Sunday. The three-day take for the Eugenio Derbez comedy vehicle from Pantelion Films came in at $7.84 million, which exceeded Sunday's studio estimate. The film will finish in fifth for the four-day frame with an estimated $10.0 million. Playing in a modest 347 locations; Instructions Not Included earned a tremendous four-day per-location average of $28,818. Instructions Not Included received an A+ rating on CinemaScore and held up very well throughout the weekend; both of which are strong early signs for the film going forward. Lionsgate will expand the film into additional locations next weekend.

Meanwhile, the weekend's other major releases failed to make much noise. Warner's Getaway opened below its already modest expectations with a tenth place estimated four-day take of $5.53 million (from 2,130 locations). Focus' Closed Circuit grossed an estimated $3.14 million for the four-day frame (from 870 locations), which brings the film's six-day start to a soft $3.65 million. The Weinstein Company's The Grandmaster took in an estimated $3.12 million in four days (from 749 locations), bringing the film's eleven-day total gross to $3.32 million. Respective four-day per-location averages were $2,596 for Getaway, $3,607 for Closed Circuit and $4,168 for The Grandmaster.

This weekend's overall four-day box office total is on course to come in at just under $160 million. That will easily set a new unadjusted box office record for Labor Day weekend. The previous unadjusted record holder was Labor Day weekend of 2007 with an overall four-day take of $148.8 million.

Tags: The Grandmaster, Closed Circuit, Getaway, Instructions Not Included, We're the Millers, One Direction: This Is Us, Lee Daniels' The Butler
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