'Thor: The Dark World' Hammers Up $31.633 Million on Friday

on November 09, 2013 by Shawn Robbins
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Disney reports that Thor: The Dark World earned $31.633 million on Friday, including Thursday night's $7.1 million haul. BoxOffice is projecting the Marvel sequel to land around $81 million for the weekend as Saturday business is sure to be strong for matinee-friendly family audiences.

The Dark World's opening day marks a 24 percent improvement on Thor's $25.5 million back in 2011, also representing the same increase in the sequel's audience size due to current ticket prices being relatively the same as they were then. For comparison, Iron Man 3's first day was 54 percent higher than The Dark World, 34 percent over Iron Man 2's first day, and sold approximately 20 percent more tickets than Iron Man 2.

Online activity across Twitter, Flixster, and Facebook had consistently been pointing to a larger debut for the Asgardian flick, although Disney itself noted on Wednesday that they were expecting a debut weekend in the $80 million range. Word of mouth appears healthy thus far with 86 percent of Flixster users having enjoyed or still anticipating seeing the movie. Reception will be key for the Thor sequel's chances at hitting $200 million domestically as The Hunger Games: Catching Fire prepares for what is expected to be a big run starting November 22.

Paramount reports that Jackass Presents: Bad Grandpa tallied $3.37 million yesterday, down 45 percent from the same day last week. The comedy has earned $70.8 million to-date and continues to hold stronger than expected in the face of new competition. We're projecting an $11.4 million third weekend.

Last Vegas rang up $3.22 million on Friday for a week-to-week decline of just 37 percent. Positive word of mouth and smart counter-programming is driving the CBS film, having leapfrogged into the number one position on Thursday. The comedy has taken in $25.65 million through eight days of release and should come close to $11.3 million for its second weekend.

Ender's Game slid over 70 percent from its opening day last week to $2.91 million on Friday. Competition from Thor: The Dark World, as well as losing about half of its IMAX shows to that film, resulted in the expected drop. Ender's has banked $36.66 million domestically so far. Look for a $10 million sophomore weekend for the flick.

Fox's 12 Years a Slave grossed $1.85 million from its 1,144 theater expansion yesterday. The awards season's early favorite continues to post slower growth than 2007's No Country for Old Men, however, is still enjoying a healthy early run. 12 Years has earned $12.6 million in total thus far and is on course to bring in $7 million for the weekend.

About Time posted a Friday gross of $1.5 million from its 1,200 theater expansion. That represents a 370 percent Friday-to-Friday jump and gives the rom-com a total of $3 million thus far. By comparison, Love Actually increased nearly 278 percent Friday-to-Friday with similar location counts in both of its first two weekends. BoxOffice projects a $5 million weekend for About Time.

Additional reporting by Daniel Garris

Tags: Thor: The Dark World, Ender's Game, Last Vegas, 12 Years a Slave, About Time, Jackass Presents: Bad Grandpa
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