'Frozen' Returns to First Place with $19.58 Million; 'Paranormal Activity: The Marked Ones' #2 with $18.34 Million

on January 06, 2014 by Daniel Garris
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In its sixth weekend of wide release, Disney's Frozen returned to the top of the box office this weekend with an estimated $19.58 million. This weekend marked the second time that Frozen has led the weekend box office (the other frame being the film's second weekend of wide release over Dec. 6 - Dec. 8). Frozen was down a healthy 32 percent from last weekend. Without adjusting for ticket price inflation, Frozen claimed the third largest sixth weekend performance ever for a film in wide release (behind only Avatar and Titanic). Frozen has grossed a massive $296.69 million to date, placing the film on the brink of reaching the $300 million domestic milestone. When Frozen reaches the milestone, it will become the fourth release of 2013 to do so (joining Iron Man 3, The Hunger Games: Catching Fire and Despicable Me 2.)

Paramount's Paranormal Activity: The Marked Ones debuted in second place with $18.34 million. While the spin-off to the high-profile horror franchise opened an underwhelming 37 percent softer than the $29.00 million debut of 2012's Paranormal Activity 4, The Marked Ones had been widely expected to display a drop-off from Paranormal Activity 4 due in part to its spin-off nature. The film is also still performing relatively well with its reported $5 million production budget it mind. In recent years, early January has proven to be a good time of year to open horror films, with recent examples including 2012's The Devil Inside and last year's Texas Chainsaw 3D. Paranormal Activity: The Marked Ones opened 16 percent below the $21.74 million start of Texas Chainsaw 3D.

Paranormal Activity: The Marked Ones opened with $8.72 million on Friday (which included an estimated $1.2 million from late night Thursday shows), fell 24 percent on Saturday to take in $6.49 million and fell 52 percent on Sunday to gross $3.13 million. That gave the film an opening weekend to Friday ratio of 2.10 to 1. That represented less initial front-loading than Paranormal Activity 4 experienced, which had a ratio of 1.92 to 1. With that said, Paranormal Activity: The Marked Ones is still extremely likely to be very front-loaded going forward. The film's soft C- rating on CinemaScore and upcoming direct competition from Fox's Devil's Due won't help long-term prospects for The Marked Ones either.

After leading the box office for each of the past three weekends, Warner's The Hobbit: The Desolation of Smaug was down two spots to place in third this weekend with $15.68 million. The three Lord of the Rings films and 2012's The Hobbit: An Unexpected Journey all experienced declines of at least 40 percent the weekend after New Year's Day and that trend continued with The Desolation of Smaug, as it fell 46 percent this weekend. The Desolation of Smaug has grossed a very solid $229.06 million through 24-days of release. That places the film 13 percent behind the $263.83 million 24-day take of An Unexpected Journey (which fell 45 percent in its third weekend to gross $17.55 million).

Paramount's The Wolf of Wall Street and Sony's American Hustle found themselves in a close race for fourth place this weekend. The Wolf of Wall Street ultimately had the edge for fourth with $13.23 million, while American Hustle followed in fifth with $12.40 million. Both films held up well this weekend, as The Wolf of Wall Street was down just 28 percent and American Hustle was down 34 percent. Respective total grosses for the awards season hopefuls stand at $63.13 million for The Wolf of Wall Street after 12 days and at $87.92 million for American Hustle after 17 days of wide release. It should be noted that American Hustle was significantly less expensive than The Wolf of Wall Street was.

In other box office news, Paramount's Anchorman 2: The Legend Continues surpassed the $100 million domestic mark this weekend after placing in sixth with $10.63 million. While the long-awaited comedy sequel starring Will Ferrell hasn't quite been the holiday season break-out many thought it could be, the film has still grossed a solid $108.71 million through 19 days of release. That places Anchorman 2 12 percent behind the $123.69 million 19-day take of 2010's Little Fockers.

Tags: Anchorman 2: The Legend Continues, American Hustle, The Wolf of Wall Street, The Hobbit: The Desolation of Smaug, Paranormal Activity: The Marked Ones, Frozen
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