'Ride Along' Leads Slow Post-Super Bowl Monday with $0.78 Million.

on February 04, 2014 by Daniel Garris
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Universal's Ride Along led the daily box office on Monday with $0.775 million. The break-out comedy starring Kevin Hart and Ice Cube has now led the daily box office for 17 of the past 18 days (the one exception being Super Bowl Sunday when the film placed in third). Ride Along was down 50 percent from Sunday's deflated performance and down 43 percent from last Monday. With a stronger than expected 18-day take of $93.47 million, Ride Along is now just $6.53 million away from becoming the first release of 2014 to reach the $100 million domestic milestone.

On a side note, yesterday marked the first time since Thursday, February 28, 2013 that no film reached the $1 million mark at the daily box office.

Fellow Universal release Lone Survivor placed in second with $0.626 million. The Peter Berg directed war film starring Mark Wahlberg was down a slim 29 percent from Super Bowl Sunday, which represented the day's best daily percentage hold among wide releases. In comparison to last Monday, Lone Survivor was down a very solid 32 percent. Lone Survivor has now grossed $105.42 million to date domestically.

Focus' That Awkward Moment placed in third with $0.610 million. The low-budget Zac Efron led comedy was down 41 percent from Sunday. That Awkward Moment has grossed $9.35 million in its first four days of release. That is a bit below pre-release expectations and places the film an underwhelming 34 percent behind the $14.13 million four-day start of 2010's Charlie St. Cloud. It appears that potential for That Awkward Moment has been limited somewhat by the film's R rating.

Frozen took fourth place on Monday with $0.486 million. Disney's 3D computer animated blockbuster was down 77 percent from Sunday and down a healthy 26 percent from last Monday. Frozen has clearly received an added boost this week from the release of a Sing-A-Long version of the film this past Friday. Frozen has grossed $360.12 million to date, which leaves the film just $7.94 million away from the $368.07 million final domestic gross of Despicable Me 2.

Paramount's Labor Day took in $0.400 million to finish in sixth. The Jason Reitman directed drama starring Kate Winslet and Josh Brolin was down 53 percent from Sunday. Labor Day has managed justed $5.58 million in its first four days of release, which is towards the lower end of the film's very modest expectations.

 

Tags: Labor Day, Frozen, That Awkward Moment, Lone Survivor, Ride Along
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