'Turtles' Leads Second Friday with $7.9M; 'Guardians' Close Behind at $6.95M; 'Expendables 3'

on August 16, 2014 by Shawn Robbins
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Paramount reports that Teenage Mutant Ninja Turtles earned an estimated $7.92 million on Friday, a 69 percent drop from its opening day last weekend (in line with G.I. Joe: The Rise of Cobra's 68 percent drop). That brings the reboot's domestic haul up to $97.2 million--17 percent more than the 8-day gross of Cobra. BoxOffice projects a $25.5 million sophomore frame for the flick.

Guardians of the Galaxy continues to hold well at the start of its third weekend. The latest Disney/Marvel hit added $6.95 million yesterday, down a healthy 43.5 percent from last Friday. That pushed the film across the $200 million domestic threshold ($204.5 million) and sets the stage for a weekend around $24 million. Through 15 days of release, Guardians remains ahead of the pace of Transformers: Age of Extinction by 4 percent as it continues its march toward likely becoming the summer's top grossing film. Just as well, it leads Captain America: The Winter Soldier, the year's top film, by 11 percent through the same point in release.

The Expendables 3 got off to a rocky start with $5.88 million on opening day--44 percent less than its 2012 predecessor. BoxOffice projects a $16 million opening weekend from there. Early word of mouth is struggling with a 53 percent Flixster score.

While the disappointing Expendables 3 launch underscores the argument that pirated leaks of the movie impacted box office performance, it's important to remember that some amount of franchise fatigue was expected for the three-quel. With a projected opening weekend 44 percent lower than The Expendables 2, the drop lines up with other franchise dips upon hitting the three-film mark. For just a few examples, Transformers: Dark of the Moon dropped 19 percent from Transformers: Revenge of the Fallen (or roughly 30-35 percent in actual ticket sales when adjusting for Moon's 3D prices), Kick-Ass 2 came in 33 percent under its predecessor's opening, and The Hangover Part III sank 54 percent from Part II's debut.

Let's Be Cops added $5.63 million on Friday, bringing its cume to $14.03 million in three days--27 percent behind the pace of 2008's Tropic Thunder. BoxOffice projects Cops will net $17.2 million over the weekend, giving it a 5-day opening around $25.6 million. The Flixster crowd has given the comedy an underwhelming 65 percent approval.

Last but not least, The Giver posted $4.74 million on opening day and may land around $11.85 million for the weekend. While past young adult flicks like The Mortal Instruments and Percy Jackson: Sea of Monsters similarly opened in August, they opted for Wednesday releases--making direct comps for The Giver somewhat scarce. As is the case with all of this weekend's newcomers, critics haven't been kind to the adaptation--however, it does boast the strongest Flixster score (72 percent) among the three new releases.

Tags: The Giver, Let's Be Cops, The Expendables 3, Guardians of the Galaxy, Teenage Mutant Ninja Turtles
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