Fandango to Debut FanShop, New Merchandise Destination Curated by Studios, Filmmakers & Fans
Fandango FanShop Will Feature Hand-Selected, Exclusive Merchandise and Experiences for Hot New Releases and Beloved Franchises, Debuting with Offerings from “Guardians of the Galaxy Vol. 2,” “Wonder Woman,” and “Despicable Me 3,” Among Others
LOS ANGELES (March 16, 2017) – Fandango, the leading digital network dedicated to serving consumers with all of their movie needs, announced today the debut of Fandango FanShop (FandangoFanShop.com), its first-ever online merchandise store, offering a curated collection of unique and exclusive wearables, collectibles, experiences and events tied to theatrical releases and beloved movie franchises. Launching in April, FanShop’s initial offerings will feature gear from the highly anticipated movies, “Guardians of the Galaxy Vol. 2,” “Wonder Woman,” “Despicable Me 3,” and many others.
“At Fandango, we are building a digital ecosystem dedicated to super-serving movie fans with all of their needs throughout a film’s life cycle,” said Fandango President Paul Yanover. “With Fandango FanShop, we will immerse and activate fans at home and on mobile devices with new merchandise, experiences and related content they’ll want to share, beginning at the first trailer drop, building excitement for theatrical, and then extending through the home entertainment release.”
Leveraging its ongoing movie fan research, Fandango is differentiating FanShop from other merchandise sites and apps by curating select products and experiences that are handpicked by studios, filmmakers and fans. New merchandise and experiences will be introduced throughout a movie’s life cycle, so there is always something new for fans to discover. In the coming months, FanShop will also feature dedicated hubs for beloved franchises.
Fandango plans to promote FanShop across the company’s digital network, and connect consumers directly to the store to peruse and purchase merchandise. In the near future, fans will be able to purchase movie tickets and merchandise in the same transaction on Fandango, and buy merchandise with Digital HD movies on FandangoNOW, the company’s video on-demand service. Fandango also plans to offer movie ticket and merchandise bundles as special promotions, gifts with purchase, and other events. Some of the movie ticket bundles will also include promo codes for merchandise on FanShop.
Fandango’s digital network is a fully integrated ecommerce and content business dedicated to movies, featuring best-in-class properties that reach more than 60 million movie fans per month. Fans can discover movies on Fandango Movieclips, the No. 1 movie trailers and content channel on YouTube, and decide what to watch by using Rotten Tomatoes’ critic reviews and Tomatometer scores. Fandango and Flixster are the go-to destinations for purchasing movie tickets, while FandangoNOW enables fans to buy or rent movies at home and on the go. FanShop is a natural addition to the network, giving fans a destination to celebrate their favorite movies, characters and franchises through unique and exclusive merchandise and events.
Fandango’s expanding digital portfolio is driving record-breaking ticketing growth, sending more and more consumers to the theater every year. The company’s ticketing increased more than 30% in 2016 year-over-year, and is already up 28% to date in the first quarter of 2017. Fandango continues to pioneer new ticketing innovations on its own site and apps, as well as integrate its ticketing on leading technology and social platforms, such as Messages for iOS 10, Facebook, and others.
The company has also grown its business internationally in Latin America, one of the fastest growing global film markets. In December 2015, Fandango acquired Brazil’s No. 1 online ticketer, Ingresso.com, and in December 2016 acquired Peruvian-based Cinepapaya, renamed Fandango Latin America (Fandango.lat), expanding its online ticketing business to Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Bolivia.