Weekly Anticipation Index: 'The Tooth Fairy'
Featured Stories - on November 21, 2009 by Phil Contrino
Dwayne Johnson will once again try to tap into the lucrative world of family films with The Tooth Fairy.
This week, we've added three new films to the Anticipation Index. The Tooth Fairy, Legion and Extraordinary Measures all open on January 22.
With films such as The Game Plan, Get Smart and Race to Witch Mountain, Dwayne Johnson has established a reliable presence at the box office. The Tooth Fairy will try to grab the attention of family audiences in the same way that those films have. The project marks the actor's first collaboration with 20th Century Fox after working with Disney on Game Plan and Witch Mountain and Warner Bros. on Get Smart. Johnson's drawing power is bound to run out of steam eventually, but it probably won't happen with Tooth Fairy.
Legion will try to capture at least a fraction of the audience that lined up to see The Da Vinci Code and Angels & Demons. Religion-themed thrillers tend to be hit and miss, so Screen Gems will have to make sure that Legion can also appeal to action fans in general.
Extraordinary Measures will mark the first theatrical release of CBS Films. As a result, the media giant will surely give it a strong marketing push in order to make sure that they start their distribution company off on the right foot. While stars Harrison Ford and Brendan Fraser are not the major draws that they once were, seeing them together should earn a significant amount of trust from moviegoers.
Check out our predictions for these films as well as others in the table below.
|Weekly Anticipation Index, November 21, 2009|
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|Old Dogs||November 25||Disney||$25M||$85M|
|Fantastic Mr. Fox||November 25||Fox||$15M||$53M|
|Ninja Assassin||November 25||Warner Bros.||$12M||$32M|
|Everybody's Fine||December 4||Miramax||$13M||$43M|
|Armored||December 4||Screen Gems||$10M||$27M|
|The Princess and the Frog||December 11 (wide)||Disney||$23M||$115M|
|Invictus||December 11||Warner Bros.||$17M||$75M|
|Avatar||December 18||20th Century Fox||$65M||$195M|
|Did You Hear About the Morgans?||December 18||Sony/Columbia||$21M||$90M|
|Alvin and the Chipmunks: The Squeakqual||December 23||Fox||$46M||$230M|
|Sherlock Holmes||December 25||Warner Bros.||$31M||$120M|
|It's Complicated||December 25||Universal||$22M||$95M|
|Nine||December 25 (wide)||The Weinstein Company||$11M||$60M|
|Up in the Air||December 25 (wide)||Paramount||$10M||$65M|
|Leap Year||January 8||Universal||$12M||$38M|
|Youth in Revolt||January 8||The Weinstein Company||$10M||$28M|
|The Book of Eli||January 15||Warner Bros.||$33M*||$80M|
|Hoodwinked Too! Hood vs. Evil||January 15||The Weinstein Company||$17M*||$50M|
|The Lovely Bones||January 15 (wide)||Paramount||$16M*||$70M|
|The Spy Next Door||January 15||Lionsgate||$12M*||$32M|
|The Tooth Fairy||January 22||20th Century Fox||$20M||$65M|
|Legion||January 22||Screen Gems||$14M||$37M|
|Extraordinary Measures||January 22||CBS Films||$13M||$40M|
*= four-day weekend
Additional reporting by Daniel Garris and Alex Edghill.