Long Range Forecast: 'Premium Rush', 'The Apparition', & 'Hit & Run'

Featured Stories - on June 30, 2012 by BOXOFFICE Staff

aug24.pngThis week's new additions to our Long Range Forecast come in the form of Premium RushThe Apparition and Hit and Miss.  All three films are currently scheduled to open on Friday, August 24.

Premium Rush

PROS:

- Likely to be the best of the weekend's three wide releases by default.
- Labor Day weekend should help its holding power.
- Levitt has a small and growing following of his own.

CONS:

- Audiences won't be craving for another actioner of any kind for awhile after the glut of genre movies releasing before it in August.
- Pre-Labor Day weekend should add to the low upfront demand. 

The Apparition

PROS:

- Has the advantage of arriving one week before The Possession.
- There isn't much for the horror audience out there this summer, and the PG-13 rating plus Ashley Greene should draw some of the teen crowd.
- The Last Exorcism similarly broke out on opening weekend in August 2010 thanks to its teen-friendly rating.

CONS:

- Warner Bros. and Dark Castle had poor results with Chernobyl Diaries.
- Audiences may wait for The Possession instead, especially given Lionsgate's successful history with the genre.
- Likely to be very front-loaded.

Hit & Run

PROS:

- Bradley Cooper and Kristen Bell add some name recognition to the release.

CONS:

- Inspires the feeling of a film being dumped at the end of August.
- Cooper and Bell seem to take an apparent back seat to Dax Shepard.

Notable changes on our forecast this week include The Amazing Spider-Man, Katy Perry: Part of Me 3D, Savages, The Dark Knight Rises, The Campaign and The Bourne Legacy.

Check out our predictions for these and other films in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Premium Rush Aug 24, 2012 Sony / Columbia
$11,000,000 $37,500,000
Hit And Run Aug 24, 2012 Open Road
$7,500,000 $19,000,000
The Apparition Aug 24, 2012 Warner Bros.
$14,000,000 $32,500,000
The Expendables 2 Aug 17, 2012 Lionsgate
$37,000,000 $105,000,000
Sparkle (2012) Aug 17, 2012 Sony / TriStar
$14,000,000 $38,000,000
ParaNorman Aug 17, 2012 Focus
$19,000,000 $70,000,000
The Odd Life of Timothy Green Aug 15, 2012 Disney
$7,500,000 $28,000,000
Hope Springs (2012) Aug 10, 2012 Sony / Columbia
$24,000,000 $106,000,000
The Bourne Legacy Aug 10, 2012 Universal
$39,000,000 $125,000,000
The Campaign Aug 10, 2012 Warner Bros.
$30,000,000 $100,000,000
Diary of a Wimpy Kid: Dog Days
Total Recall (2012) 
Aug 3, 2012
Aug 3, 2012 
Fox
Sony / Columbia
$19,000,000
$21,000,000 
$52,000,000
$60,000,000 
The Watch Jul 27, 2012 20th Century Fox
$29,000,000 $95,000,000
Step Up Revolution Jul 27, 2012 Lionsgate / Summit
$12,000,000 $31,000,000
The Dark Knight Rises Jul 20, 2012 Warner Bros.
$190,000,000 $535,000,000
Ice Age: Continental Drift Jul 13, 2012 Fox
$59,000,000 $200,000,000

Savages
Katy Perry: Part of Me 3D
The Amazing Spider-Man 

Jul 6, 2012
Jul 5, 2012
Jul 3, 2012 

Universal
Paramount 
Sony / Columbia

$13,000,000
$13,000,000†
$60,000,000† 
$45,000,000
$40,000,000 
$220,000,000 

† = 3-day weekend (Friday through Sunday)

Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this article.

Tags: Premium Rush, The Apparition, Hit and Run

2 Comments

  • BoxOfficeWeekend on 01 July 2012

    The Apparition will make more than $14 million in the opening weekend. A better release date would be in October. I expect Silent Hill movie to make a killing in the first weekend.

  • BoxOfficeWeekend on 01 July 2012

    The Apparition movie will make about $18-$22 million in the first weekend. Will cap off at $40-45 million in total domestic sales.

    http://www.BoxOfficeWeekend.com

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