Weekend Predictions: 'The Expendables 2,' 'Hit and Run,' 'Premium Rush,' 'The Apparition' and '2016: Obama's America'

Featured Stories - on August 22, 2012 by Phil Contrino

exp2.pngThe Expendables 2 will have no problem fending off two weak newcomers at the box office this coming weekend.

Action films like The Expendables 2 tend to fall really fast, so don't be surprised if the Lionsgate release suffers a sophomore decline of more than 50%. Yet even if it suffers such a substantial drop, the action flick will definitely stay #1. An 82% combined approval rating from nearly 46,000 Flixster users indicates that word of mouth is solid.

As of 4 p.m. PT, Fandango reports that The Expendables accounts for 10% of daily sales.

Look for The Expendables 2 to take in $14 million this weekend.

Even though it boasts a supporting turn by Bradley Cooper, Hit and Run lacks the kind of star power needed to get moviegoers away from the beach during the end of August. As a result, Open Road is using the raunch factor as the film's main selling pointa technique that can only deliver limited result.

Fandango reports that Hit and Run has yet to break into the daily top 5 list.

Expect Hit and Run to take in $10 million from Wednesday-Sunday at 2,700 location, $7 million of which should come from Friday-Sunday.

Premium Rush represents a big test for star Joseph Gordon-Levitt. The young actor is picking up momentum thanks to supporting turns in Inception and The Dark Knight Rises, but he may not be ready to carry a film on his own yet. Expectations are modest for Premium Rush as a result.

Fandango reports that Premium Rush didn't crack the daily top 5 list.

Premium Rush looks poised for a $9 million debut frame from around 2,100 locations.

The Apparition is clearly being dumped. The Warner Bros. release failed to gain any real traction in the months leading up to release, so there is some loss cutting happening here. The horror flick should grab a paltry $2.5 million from around 800 locations.

Keep a close eye on 2016: Obama's America this weekend. 2016 has clearly hit a nerve among the anti-Obama crowd, and Rocky Mountain Pictures is confidently expanding it to more than 1,000 locations. The political doc leads daily sales on Fandango with 34%.

Check out the rest of our predictions in the table below.

 

Title Release Date Distributor Weekend Gross
Cumulative
The Expendables 2 Aug 17, 2012 Lionsgate
$14,000,000 $53,200,000
The Bourne Legacy Aug 10, 2012 Universal
$9,300,000 $85,700,000
Premium Rush Aug 24, 2012 Sony / Columbia
$9,000,000 $9,000,000
ParaNorman Aug 17, 2012 Focus
$8,500,000 $28,300,000
The Campaign Aug 10, 2012 Warner Bros.
$8,000,000 $65,300,000
The Dark Knight Rises Jul 20, 2012 Warner Bros.
$7,300,000 $422,300,000
The Odd Life of Timothy Green Aug 15, 2012 Disney
$7,200,000 $27,400,000
Hit and Run Aug 22, 2012 Open Road
$7,000,000 $10,000,000
Hope Springs (2012) Aug 8, 2012 Sony / Columbia
$6,500,000 $45,600,000
2016: Obama's America Jul 13, 2012 Rocky Mountain Pictures
$5,800,000 $8,700,000
Sparkle (2012) Aug 17, 2012 Sony / TriStar
$5,300,000 $20,100,000
The Apparition Aug 24, 2012 Warner Bros.
$2,500,000 $2,500,000

Additional reporting by Daniel Garris and Alex Edghill.

 

Tags: The Expendables 2, Hit and Run, Premium Rush, The Apparition, 2016: Obama's America

2 Comments

  • BoxOfficeWeekend on 24 August 2012

    What happens to the initial $14 million The Apparition projections? Was it poor movie marketing that is affecting the supernatural movie? These types of movies are usually popular among horror movie fans.

    In my opinion, Silent Hill will follow the same theme. Most moviegoers have no clue the movie trailer came out last month. As much we followed the movie, we didn't find the trailer until last week. You have to crank out the marketing to score a big opening weekend.

    Based on $2.5 million on 800 locations, the fewer screenings are hurting the movie. At 3,200 theaters, the movie would make around your initial projections. Flixster and social media are good tools to weigh the movie box office. Thanks.

  • BoxOfficeWeekend on 24 August 2012

    What happened to the initial $14 million The Apparition projections? Was it poor movie marketing that is affecting the supernatural movie? These types of movies are usually popular among horror movie fans.

    In my opinion, Silent Hill will follow the same theme. Most moviegoers have no clue the movie trailer came out last month. I never heard of their movie distributor. As much we followed the movie, we didn't find the trailer until last week. You have to crank out the marketing to score a big opening weekend.

    Based on $2.5 million on 800 locations, the fewer screenings are hurting the movie. At 3,200 theaters, the movie would make around your initial projections. Flixster and social media are good tools to weigh the movie box office. Thanks.

What do you think?