Weekend Predictions: '42' & 'Scary Movie 5'

Featured Stories - on April 10, 2013 by BOXOFFICE Staff

apr12.pngOpening this weekend are baseball's Jackie Robinson biopic, 42, and the fifth installment of the Scary Movie franchise.

42

PROS:

- Social network buzz has been strong in comparison to Moneyball and Trouble with the Curve.
- The film is currently leading all Fandango ticket sales.
- Marketing synergy has been strong with the start of the baseball season, including tying in with Jackie Robinson Day.
- The true story status and urban appeal may help expand interest beyond just baseball fans. 

CONS:

- Baseball films are hit and miss at the box office. Even the successful ones don't usually break out.
- As May approaches, audiences could easily hold out on smaller movies like 42.
- Will be more about the legs than a big opening. 

Scary Movie 5

PROS:

- The franchise name.
- Relatively strong marketing synergy with Lohan appearing on FX's Anger Management with Charlie Sheen. 

CONS:

- Spoofs have become less of a must-see attraction in recent years.
- Will audiences still care about the franchise seven years after the most recent entry? 

Check out our predictions for these films and the remainder of the top 10 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
42 (2013) Apr 12, 2013 Warner Bros.
$20,750,000 $20,750,000
Scary Movie 5 Apr 12, 2013 Weinstein / Dimension
$18,000,000 $18,000,000
The Croods Mar 22, 2013 Fox / DreamWorks Animation
$15,000,000 $144,500,000
G.I. Joe: Retaliation Mar 28, 2013 Paramount
$12,500,000 $104,300,000
Evil Dead Apr 5, 2013 Sony / TriStar
$10,000,000 $41,800,000
Jurassic Park 3D Apr 5, 2013 Universal
$9,500,000 $32,400,000
Olympus Has Fallen Mar 22, 2013 FilmDistrict
$6,800,000 $81,400,000
Oz: The Great and Powerful Mar 8, 2013 Disney
$5,200,000 $219,700,000
Tyler Perry's Temptation Mar 29, 2013 Lionsgate
$4,300,000 $45,200,000
The Place Beyond the Pines Mar 29, 2013 Focus
$3,500,000 $4,900,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: 42, Scary Movie 5

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