Long Range Forecast: 'Elysium', 'We're the Millers', 'Percy Jackson: Sea of Monsters' and 'Planes'

Featured Stories - on June 14, 2013 by BOXOFFICE Staff

aug9.pngFour new films have joined our Long Range Forecast: Elysium, We're the Millers, Percy Jackson: Sea of Monsters, and Planes are all scheduled to open on Friday, August 9.

Elysium

PROS:

- Matt Damon's post-Bourne career has been healthy thanks to The Adjustment Bureau and We Bought A Zoo. Jodie Foster's presence is also a strength.
- The original sci-fi concept offers something unique for audiences.
- Neill Blomkamp found a great deal of success with his debut film, 2009's District 9. The goodwill from that surprise hit will help boost Elysium

CONS:

- After a summer jam-packed with sci-fi movies, demand for another at the tail end of summer could be limited.
- On a busy weekend, being the first choice for general audiences will require a strong marketing campaign.
- 2 Guns, which hits theaters a week before Elysiumcould eat into the potential adult moviegoing crowd.

We're the Millers

PROS:

- The pairing of Jason Sudeikis and Jennifer Aniston. Sudeikis and Aniston helped lead Horrible Bosses to strong numbers in 2011.
- This will be the first straight-up comedy targeting adults since the release of The Heat.

CONS:

- Aniston has had her share of duds, and Sudeikis can't be labeled a reliable draw yet. 
- The concept could remind audiences too much of Adam Sandler's Just Go With It (also starring Aniston).

Percy Jackson: Sea of Monsters

PROS:

- The first film was a modest box office success in 2010.
- Facebook activity has increased significantly with the release of new marketing materials. The fan base is clearly expanding.  

CONS:

- Having been more than three years ago, is the popularity of the series strong enough to withstand that long of a gap between releases?
- The crowded release slate for opening weekend. 

Planes

PROS:

- The Cars franchise is still very popular with kids despite the second film creating backlash among older crowds.
- Could show strong staying power until Cloudy with a Chance of Meatballs 2 opens in September. 

CONS:

- The backlash against the Cars brand from older crowds.
- Opening after the glut of animated films in July (Despicable Me 2, Turbo, and The Smurfs 2). 

Notable changes on our forecast this week include Monsters University (down), The Conjuring (up).

Check out our forecast for these and other upcoming films in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Planes Aug 9, 2013 Disney
$17,000,000 $70,000,000
Elysium Aug 9, 2013 Sony / Columbia
$30,000,000 $90,000,000
We're the Millers Aug 9, 2013 Warner Bros. / New Line
$23,000,000 $82,000,000
Percy Jackson: Sea of Monsters Aug 7, 2013 Fox
$20,000,000 $77,000,000
2 Guns Aug 2, 2013 Universal
$43,000,000 $127,000,000
The Smurfs 2 Jul 31, 2013 Sony / Columbia
$26,000,000 $100,000,000
The Wolverine Jul 26, 2013 Fox
$63,000,000 $150,000,000
The Conjuring Jul 19, 2013 Warner Bros. / New Line
$23,000,000 $65,000,000
Red 2 Jul 19, 2013 Lionsgate / Summit
$22,000,000 $71,000,000
R.I.P.D. Jul 19, 2013 Universal
$12,000,000 $30,000,000
Turbo Jul 17, 2013 Fox / DreamWorks Animation
$21,000,000 $80,000,000
Grown Ups 2 Jul 12, 2013 Sony / Columbia
$40,000,000 $128,000,000
Pacific Rim Jul 12, 2013 Warner Bros.
$55,000,000 $185,000,000
Despicable Me 2 Jul 3, 2013 Universal
$76,000,000* $353,000,000
The Lone Ranger Jul 3, 2013 Disney
$35,000,000* $135,000,000
White House Down Jun 28, 2013 Sony / Columbia
$36,000,000 $112,000,000
The Heat Jun 28, 2013 Fox
$37,000,000 $152,000,000
World War Z Jun 21, 2013 Paramount
$40,000,000 $100,000,000
Monsters University Jun 21, 2013 Disney
$77,000,000 $260,000,000


* = 3-day weekend (Fri-Sun)

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Elysium, Planes, We're the Millers, Percy Jackson: Sea of Monsters

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