Weekend Forecast: 'Grown Ups 2' & 'Pacific Rim'

Featured Stories - on July 10, 2013 by BOXOFFICE Staff

july12.pngOpening this Friday, July 12 (with Thursday night previews) are Adam Sandler's Grown Ups 2 and Guillermo del Toro's Pacific Rim.

Grown Ups 2

PROS:

- The first film showed excellent legs as it made four times its opening weekend domestically.
- The home video sales of Grown Ups further cemented it as an audience favorite.
- Families are a major component of Sandler's and this franchise's audience base.
- Twitter, Facebook, and Flixster activity are all at very healthy levels.
- Sandler films tend to be critic-proof, so his first sequel could be no different.  

CONS:

- The glut of comedies in the market this summer could alleviate some upfront demand for another one, however, that could be offset by the family + sequel appeal.
- Comedy sequels tend to be significantly more front-loaded than their predecessors.
- Even Sandler's fan base decided not to turn out for Jack & Jill and That's My Boy in recent years.
- Will the comedic team-up still be as fresh for audiences three years after the first successful effort? 

Pacific Rim

PROS:

- Guillermo del Toro's strong, if limited, fan following.
- The nature of the film's potential appeal to male audiences of all ages--particularly young boys, a segment that drove the Transformers films.
- Enthusiastic reviews and early screening word of mouth have slowly started to drum up buzz late in the marketing cycle.
- As an original film, audiences could embrace it after a summer filled with sequels treading the same ground.
- Flixster activity has been relatively healthy, as have early Fandango sales.

CONS:

- Awareness and interest levels have suffered in recent weeks due to the studio's lazy marketing campaign.
- The heavy amount of competition in the market already.
- The film lacks any recognizable stars to lure in general audiences.
- Original films don't always break the mold on opening weekend due to the lack of built-in interest and appeal. Legs will be more crucial for this.
- Twitter and Facebook activity have left something to be desired. 

Check out our forecast for these openers and the remainder of the weekend's top 10 in the table below.

Title Release Date Distributor Opening Weekend Domestic Cume through Sunday, July 14
Grown Ups 2 Jul 12, 2013 Sony / Columbia
$47,000,000 $47,000,000
Despicable Me 2 Jul 3, 2013 Universal
$46,000,000 $231,000,000
Pacific Rim Jul 12, 2013 Warner Bros.
$41,000,000 $41,000,000
The Heat Jun 28, 2013 Fox
$15,000,000 $113,300,000
The Lone Ranger Jul 3, 2013 Disney
$13,000,000 $73,000,000
Monsters University Jun 21, 2013 Disney
$12,500,000 $239,700,000
World War Z Jun 21, 2013 Paramount
$10,000,000 $177,700,000
White House Down Jun 28, 2013 Sony / Columbia
$7,200,000 $64,100,000
Man of Steel Jun 13, 2013 Warner Bros.
$5,800,000 $282,000,000
Kevin Hart: Let Me Explain Jul 3, 2013 Lionsgate / Summit
$5,000,000 $26,200,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Grown Ups 2, Pacific Rim

1 Comment

  • nmcvicker03 on 11 July 2013

    I have a good feeling Pacific Rim may exceed expectations and come out on top this weekend.

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