Weekend Forecast: 'Insidious Chapter 2' & 'The Family'

Featured Stories - on September 11, 2013 by BoxOffice Staff

sep.pngOpening this weekend are James Wan's Insidious Chapter 2 and Robert de Niro-starrer The Family.

Insidious Chapter 2

PROS:

- The original 2011 film posted some excellent legs for the horror genre, grossing more than four times its opening weekend take.
- Director James Wan has continued to build a strong resume since thanks to the success of The Conjuring and his selection as director for 2014's Fast & Furious 7.
- The horror genre, with the right film, has consistently proven a big draw for audiences in recent years. 
- Online tracking metrics, including Twitter, Facebook, and Flixster, have been steadily impressive for weeks.
- The Friday the 13th release tie-in. 
- The PG-13 rating ensures teens will be able to check out the flick in theaters. 

CONS:

-  Opening the second weekend of September and relatively far away from Halloween could prevent the big numbers seen by the likes of the Paranormal Activity franchise.
- While unlikely, it's possible that the viral nature of the trailer's "He's got your baby!" shot could be skewing online data.
- Aside from Paranormal Activity, most films in the horror genre have opened to more modest numbers. Sequels in particular have faltered.

The Family

PROS:

- The ensemble cast led by Robert de Niro and Michelle Pfieffer could appeal to older crowds.
- Director Luc Besson found a great deal of success with the Taken series.

CONS:

- Online metrics have been soft, in line with de Niro's The Big Wedding from earlier this year.
- The promising slate of adult-leaning dramas to come in late September and October could push this one to the back-burner in terms of opening weekend demand.

Check out our forecast for these films and the remainder of the top 10 in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, Sept. 15
Insidious Chapter 2 Sep 13, 2013 FilmDistrict
$40,000,000 $40,000,000
The Family (2013) Sep 13, 2013 Relativity Media
$9,000,000 $9,000,000
Riddick Sep 6, 2013 Universal
$7,700,000 $32,000,000
Instructions Not Included Aug 30, 2013 Lionsgate / Pantelion
$7,000,000 $29,300,000
Lee Daniels' The Butler Aug 16, 2013 Weinstein Company
$5,700,000 $100,200,000
We're the Millers Aug 7, 2013 Warner Bros. / New Line
$5,300,000 $131,500,000
Planes Aug 9, 2013 Disney
$2,800,000 $82,700,000
One Direction: This Is Us Aug 30, 2013 Sony / TriStar
$2,700,000 $27,200,000
Elysium Aug 9, 2013 Sony / TriStar
$1,900,000 $88,200,000
Blue Jasmine Jul 26, 2013 Sony Pictures Classics
$1,800,000 $27,900,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: Insidious Chapter 2, The Family

2 Comments

  • BoxOfficeWeekend on 12 September 2013

    Insidious Chapter 2 is obviously not as good as the first movie. However, Friday the 13th and the popularity of the Insidious will help this sequel to reach the projected sales. One thing that will determine this success is whether the sequel has astral projection. If not, this movie won't be as popular as could with this sub-genre incorporated into the plot. Prediction is this movie will generate $43-50 million this weekend.

    http://www.astralprojection.co

  • BoxOfficeWeekend on 12 September 2013

    Insidious Chapter 2 is obviously not as good as the first movie. However, Friday the 13th and the popularity of Insidious will help this sequel reach its projected ticket sales. One thing that will determine this success is whether the sequel has astral projection. If not, this movie won't be as popular as it could be with this sub-genre incorporated into the plot.

    Weekend prediction is this movie will generate $43-50 million this weekend.

    http://www.astralprojection.co

What do you think?