Weekend Forecast: 'Insidious Chapter 2' & 'The Family'
Featured Stories - on September 11, 2013 by BoxOffice Staff
Opening this weekend are James Wan's Insidious Chapter 2 and Robert de Niro-starrer The Family.
Insidious Chapter 2
- The original 2011 film posted some excellent legs for the horror genre, grossing more than four times its opening weekend take.
- Director James Wan has continued to build a strong resume since thanks to the success of The Conjuring and his selection as director for 2014's Fast & Furious 7.
- The horror genre, with the right film, has consistently proven a big draw for audiences in recent years.
- Online tracking metrics, including Twitter, Facebook, and Flixster, have been steadily impressive for weeks.
- The Friday the 13th release tie-in.
- The PG-13 rating ensures teens will be able to check out the flick in theaters.
- Opening the second weekend of September and relatively far away from Halloween could prevent the big numbers seen by the likes of the Paranormal Activity franchise.
- While unlikely, it's possible that the viral nature of the trailer's "He's got your baby!" shot could be skewing online data.
- Aside from Paranormal Activity, most films in the horror genre have opened to more modest numbers. Sequels in particular have faltered.
- The ensemble cast led by Robert de Niro and Michelle Pfieffer could appeal to older crowds.
- Director Luc Besson found a great deal of success with the Taken series.
- Online metrics have been soft, in line with de Niro's The Big Wedding from earlier this year.
- The promising slate of adult-leaning dramas to come in late September and October could push this one to the back-burner in terms of opening weekend demand.
Check out our forecast for these films and the remainder of the top 10 in the table below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, Sept. 15|
|Insidious Chapter 2||Sep 13, 2013||FilmDistrict
|The Family (2013)||Sep 13, 2013||Relativity Media
|Riddick||Sep 6, 2013||Universal
|Instructions Not Included||Aug 30, 2013||Lionsgate / Pantelion
|Lee Daniels' The Butler||Aug 16, 2013||Weinstein Company
|We're the Millers||Aug 7, 2013||Warner Bros. / New Line
|Planes||Aug 9, 2013||Disney
|One Direction: This Is Us||Aug 30, 2013||Sony / TriStar
|Elysium||Aug 9, 2013||Sony / TriStar
|Blue Jasmine||Jul 26, 2013||Sony Pictures Classics
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.