Weekend Forecast: 'Prisoners' & 'Battle of the Year'
Featured Stories - on September 18, 2013 by BoxOffice Staff
Following a strong debut from Insidious Chapter 2 last weekend, the post-summer market gets an infusion of adult-oriented drama with Prisoners on Friday. Sony's Battle of the Year also debuts.
- The ensemble star power of Hugh Jackman, Jake Gyllenhaal, Viola Davis, and Melissa Leo.
- Aside from the success of The Butler, adult moviegoers haven't had much to bring them out to theaters since before summer.
- Facebook and Flixster activity for the drama have been considerably strong.
- Awards buzz, particularly for Jackman, could give the film a boost.
- Opening near the end of September likely means a run more about legs than a big opening weekend.
- Twitter activity has left something to be desired in comparison to last year's End of Watch.
- On their own, most of the ensemble cast aren't known as major box office draws.
Battle of the Year
- Similarly-themed dance pics have found their share of success in the past (namely the Step Up franchise).
- This could be a viable option for teenage crowds this week--assuming they've had enough of Insidious Chapter 2.
- Buzz across all forms of social media is virtually non-existent.
- The dance pic craze seems to have burnt out.
- The lack of any star power and low theater count will further prevent a breakout.
Check out our forecast for these openers and the remainder of the weekend's top 10 in the table below.
|Title||Release Date||Distributor||Weekend Gross||Domestic Total through Sunday, Sept. 22|
|Prisoners||Sep 20, 2013||Warner Bros.
|Insidious Chapter 2||Sep 13, 2013||FilmDistrict
|The Family (2013)||Sep 13, 2013||Relativity Media
|Battle of the Year||Sep 20, 2013||Sony / Screen Gems
|We're the Millers||Aug 7, 2013||Warner Bros. / New Line
|Lee Daniels' The Butler||Aug 16, 2013||Weinstein Company
|The Wizard of Oz 3D||Sep 20, 2013||Warner Bros.
|Instructions Not Included||Aug 30, 2013||Lionsgate / Pantelion
|Riddick||Sep 6, 2013||Universal
|Planes||Aug 9, 2013||Disney
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.