Weekend Forecast: 'Captain Phillips' & 'Machete Kills'

Featured Stories - on October 09, 2013 by BoxOffice Staff

oct11.pngFollowing the success of Gravity, this weekend is poised to be a busy one for adult audiences at theaters around the country.

Captain Phillips

PROS:

- Tom Hanks' star presence has been strongly emphasized throughout the film's marketing.
- Director Paul Greengrass returns to a more mainstream-friendly flick in the vein of the Bourne sequels.
- Audiences' memories should be jogged by the film's depiction of the real life hijacking a few short years ago.
- Adult audiences have been craving something to see, and those that have checked out Gravity already may opt for this.
- Twitter and Flixster activity have been very encouraging. 

CONS:

- Hanks hasn't headlined a (live action) box office hit since 2009's Angels & Demons.
- Gravity's breakout could mute business in the short- and long-term.
- Greengrass last helmed Green Zone and the well-reviewed United 93, neither of which did big business.
- Will having a general idea of the story's end impact audience demand?
- Facebook activity has been sluggish. 

Machete Kills

PROS:

- The first film was a modest box office success back in 2011.
- Director Robert Rodriguez has his own fan following.
- Flixster anticipation levels are very healthy. 

CONS:

- Comparable sequels have typically declined from their predecessors' performance.
- Rodriguez isn't a household name. The niche appeal of the film doesn't help.
- Twitter activity is slow. 

Check out our forecast for these openers and the remainder of the weekend's top 10 in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Gravity Oct 4, 2013 Warner Bros.
$39,500,000 $118,500,000
Captain Phillips Oct 11, 2013 Sony / Columbia
$21,000,000 $21,000,000
Cloudy with a Chance of Meatballs 2 Sep 27, 2013 Sony / Columbia
$14,500,000 $78,200,000
Machete Kills Oct 11, 2013 Open Road
$7,500,000 $7,500,000
Runner Runner Oct 4, 2013 Fox
$3,900,000 $14,300,000
Prisoners Sep 20, 2013 Warner Bros.
$3,400,000 $53,400,000
Insidious Chapter 2 Sep 13, 2013 FilmDistrict
$2,500,000 $78,300,000
Don Jon Sep 27, 2013 Relativity Media
$2,400,000 $20,200,000
Rush (2013) Sep 20, 2013 Universal
$2,300,000 $22,100,000
Baggage Claim Sep 27, 2013 Fox Searchlight
$2,200,000 $18,400,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Captain Phillips, Machete Kills, Gravity

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